add this to any video
Weekly Content Inspo Week of 10/16/2023
Happy Monday Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
Are you new here?
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Homeowner Tips - 4 Maintenance Tips for your Home by Cory on TikTok and Reels
FAQ - How Much Should I Offer on a Property by Jolie on TikTok and Reels
Buying/Selling - What is a Pre-Inspection? by Victor & Destiny on TikTok and Reels
Sound - Winterization Tips by Caleb on TikTok and Reels
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
We fell in love in October (girl in red) 🌶️
Add to the background of any video you post, especially anything that features fall.
Untitled - slowed reverb (Joie Grey) 🌶️
Add to the background of any video you post.
The trend is to match the old person filter to your face at the reverb in response to a question that shows your age. You can do this for a real estate related topic, or a funny personal topic.
Reels:
I’m a grown up and do what I want to do 🌶️
This trend is back, add this audio to a video showing something that may illicit confused looks, but you’re an adult and you can do what you want.
Idea: Deciding to make a career change into real estate.
Kiss Me Sixpence None The Richer remix 🌶️
Add this to the background of any video you post.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Is Co-Buying a Home Right For You?
5 Ways to Save and Reuse Water at Home
5 Features of Greek Style Architecture
Windermere-UW Aspire Internship Builds in its Third Year
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
10/17 - National Boss’ Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
How to leverage AI to create great content:
Ask your fav AI tool like ChatGPT or Google Bard to analyze your page from a social media strategist’s perspective. Use the simple prompt, “Analyze the page [Instagram Link] from a social media strategist’s perspective".”
Review your results and check them against your expertise - if the results don’t align with what you want your page to focus on, you’ll want to adjust your strategy. Otherwise, check your top performing content and learn from what’s working and what’s not.
Stay consistent in your approach and remember quality over quantity. Offer helpful and exciting content to lean into the “edutainment” of short-form video platforms.
📰 Relevant News:
Coming Soon: Instagram is testing posting stories to multiple audience lists. I see lots of potential here for agents to engage with their spheres in new ways of connecting with and sharing relevant content to their segmented audiences! See more here and here.
More features are coming to Threads like trending topics, GIFs, and polls. Read more here.
YouTube is working on a posts-only feed for mobile users that sounds a lot like Twitter and Threads. If YouTube is your main channel, this might be a great way to engage with your audience there more often. Click here for more.
I get a lot of my social media news from Lia Haberman's ICYMI newsletter if you are interested in reading more about what’s going on online.