answer the phone
Weekly Content Inspo 4/17/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
—
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
—
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Tool for Success – the Windermere App by Sarah Ayala TikTok & Reels
Buyer FAQ – not easy but worth it by Caleb Jessup TikTok & Reels
Sound “I’m a Windermere Agent & I Specialize in This” by Destiny TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
—
🚀 Trending:
TikTok:
Use text while you lip sync this trend to tell the audience who you’re calling and why. Don’t forget to act out the emotion, or get creative with it.
Idea: Calling my clients after their offer is accepted.
This trend is all about what you love the most. Users are sharing their hobbies, people in their lives and pets with this sound. They’re also using it as the background to any general video, like their daily vlogs and OOTD.
Idea: Romanticize your life by sharing moments from your time as a real estate agent where you loved it.
Tip: Film over the next week moments of happiness and joy or celebration to build up a library of b-roll you can piece together.
Reels:
Mostly animals doing silly goofy things, this sound is a great opportunity to show off your fur baby.
Idea: Piece together a montage of moments when your pet was funny or super cute, use text to give context if context is needed.
It’s giving the new “sunset lover” vibe. Trending for a wide range of content, this works well with about anything that you’re trying to show, from process videos, to daily vlog, or inspiration.
Idea: Share some of the ways you’ve staged homes to get a better price to show potential clients what it’s like to work with you.
—
🎤 Original Audio:
In your own words… answer the question:
Why choose a condo over a townhouse over a single-family house?
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🏡 From the Windermere Blog:
Managing Your Investment Property: DIY vs Hiring a Professional (like Windermere Property Management)
10 Important People in the Home Buying Process
What are Energy Star Appliances?
How to Declutter Before Selling Your Home
—
🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
April branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Tuesday 4/18 is Tax Day
Friday 4/21 is Eid Al-Fitr
Saturday 4/22 is Earth Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
Are you new here?
🎓Upcoming Trainings:
Monday 4/24 Register Here
Join me & Karen Peterson for our Canva Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your questions about Canva!
—
✍ Write This Down:
When is the best time to post? Click here to learn more.
Easy to implement social media hacks to boost your content. Click here.
—
📰 Some Relevant News:
Twitter starts to make good on promise of less ads for Twitter Blue users. Read here.
Instagram’s upgraded Reels so you can find trends, edit easier, and check insights. Learn more here.
—