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Weekly Content Inspo Week of 4/8/2024
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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Now for the ✨INSPO✨
🚀 Trending:
With recent conspiracy theories and the Oscars, trends are hard to come by on TikTok and Reels right now. Here are some great trending audios you can use in just about any video you want to post.
TikTok:
Match the beat with your fight moves between you and someone else, or you vs you. Use text overlay to contextualize the two competing ideas or share the typical dialogue (usually short and sweet).
Share your pet adoption story, or any other sad story, to this sound.
This is a great song for the background of any video, there’s no real trend on here so add to your next day in the life video, process outline, or FAQ!
Where is home for you? Maybe it’s a place, maybe it’s a person. A lot of Creators are using the prompt “if I won the lottery, oh wait I already did” for this, but it’s a slow song that can be great for b-roll of your favorite place or person.
Idea: Romanticize your city with clips from your every day life around the neighborhood or in your favorite spots.
Reels:
This one is giving the final moments when they update you about how it all worked out for the characters. Share the main characters in your story with this audio.
Idea: Highlight the team you work with and their roles in your business.
Idea: Feature recent clients who just bought a house!
Use this audio to voiceover something that you are tempted by, either truly or sarcastically, but you ultimately want to reject. Maybe it’s an offer for a client that doesn’t match their needs, or you play-act as a client who sees a deal breaker during a tour.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
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Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Decorating for a Stress Free Home
Eco-Friendly Upgrades to Consider When Buying a Home
10 Costs Associated with Selling Your Home
Creating Space for a Stress-Free Zone in your Home
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
April is Fair Housing Month, Celebrate Diversity Month, and National Gardening Month as well as Arab American Heritage Month, and National Autism Awareness Month
4/9 - Eid Al-Fitr
4/10 - National Siblings Day
4/11 - National Pet Day
4/14 - National Gardening Day
4/15 - National Laundry Day
4/15 - Tax Day
4/22 - Earth Day
4/22 - Passover
Prepare for holidays ahead of time with our calendar document on the WORC. Learn more on the HUB.