bombastic side eye
Weekly Content Inspo 4/10/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Buyers are well prepared to own their homes with Matthew Gardner TikTok & Reels
What’s a Home Warranty & Why do You Need One Blog Re-Purpose by Teia Golden TikTok & Reels
Why I love working in Real Estate by Caleb Jessup TikTok & Reels
7 Sustainable Tips For Your Home Blog Re-Purpose by Alex Sand TikTok & Reels
Use this Audio: “tell me you’re a Windermere agent without telling me” by Destiny TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
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🚀 Trending:
Bombastic Side Eye TikTok & Reels
What’s getting your side eye these days? Maybe it’s a misconception of the industry or the market, or maybe it’s someone you know taking bad advice.
Idea: Pull a headline from the news and with the greenscreen feature, give it the side eye.
Oh no, I’m devastated TikTok & Reels
Lip sync to this audio and use text to share something you’re sarcastically devastated about.
Idea: When your client’s dream home falls out of escrow.
TikTok:
This trend is all about showing the many possibilities of how you look. While most users are changing their hair, I see an opportunity for real estate brokers to show their many hats, or the many shoes, or the many hairstyles they wear.
Idea: collect a few different colored hats you own, write out all the tasks you handle within a transaction from therapist to party planner, pin one to each hat and piece together a video to the beat of the sound.
Super easy, all this trend requires is 2 photos, one of you, and one of the thing you love. Go professional by sharing a photo of a house with your sign out front, or personal and share a photo of your hobby or interest. Users on the app are sharing stock photos too of their favorites too.
Idea: Your headshot + a tool that you use every day (like Moxi Engage)
Idea: A personality shot of you + your hiking boots
Reels:
Romanticize your life by sharing clips from the year so far, a recent trip, or videos you’ve collected from your time as a real estate agent with Windermere.
Idea: Put together all that b-roll you’ve been saving to the beat of this song.
What’s something that you’ve been working hard on, or maybe something you want to start practicing? This audio pairs nicely with inspirational content about putting in the work to get the results, and starting now even when you feel like you’re behind.
Idea: Convince your audience that it’s a good time to start saving for a home by showing them how much they can save in a year with just a little saved each month.
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🎤 Original Audio:
In your own words… answer the question:
Why did you choose Windermere for your brokerage?
Include #WhyWindermere or #WeAreWindermere in your post caption.
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✨ Audio for Immaculate Vibes:
Fast Car cover by Luke Combs TikTok
Choking on Flowers Reels
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🏡 From the Windermere Blog:
What are Energy Star Appliances?
How to Declutter Before Selling Your Home
Buying a New Construction Home
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
April branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Monday 4/10 is #NationalSiblingsDay
Tuesday 4/11 is #NationalPetDay
Friday 4/14 is #NationalGardeningDay
Saturday 4/15 is #NationalLaundryDay
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
Are you new here?
🎓Upcoming Trainings:
Monday 4/24 Register Here
Join me & Karen Peterson for our Canva Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your questions about Canva!
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✍ Write This Down:
Pin your post to the top of your profiles, 3 recommendations here
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📰 Some Relevant News:
There’s a new social media platform in town, created by the same company that built TikTok. Are you on Lemon8 yet?
Are photos making a comeback on Instagram? Read more here
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