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Weekly Content Inspo 3/13/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
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▶️ Just Posted:
Matthew covered buyer demographics this week, add your insights to his video on TikTok & Reels
This week Teia busted the myth that all agents are the same, but Windermere is a cut above the rest. Stitch/Duet or Remix with your perspective about why a Windermere agent is anything but ordinary on TikTok & Reels
We listed 7 signs someone is ready to buy a home on our blog, and Destiny created this video that outlines those signs. Add your own insights, or further explain each sign when you stitch/duet or remix on TikTok & Reels . Otherwise, find inspiration and make your own video!
Alex shared the best advice she received, stitch/duet or remix the video on TikTok & Reels to agree with her, or add your own advice for aspiring real estate agents. Otherwise, create your own video that answers the same question: What’s the best advice you got when you were starting out in real estate?
Use this sound created by Sarah on your next TikTok & Reels.
Interested in using More Than a Home for your own marketing efforts? Download this toolkit to learn more.
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🚀 Trending:
TikTok:
Sometimes when things go perfect, no one seems to notice. What’s something that deserves applause?
Idea: That moment when you finally get the listing up on the market.
Align different shots with the beat of the audio to show the many things that you love to see. Try to get different angles and backgrounds to keep viewer’s attention, while making it relatively easy to tell what something is with either a big label of text, bullet points, or the footage itself is clear.
Idea: Show the many tools and offerings provided by Windermere that help you succeed as an agent. Hint: If you do this, and tag us, we might ask for permission to re-share on our channels!
This audio points out something that is very wrong, or a moment when you’re working to convince someone that no, no, no, they don’t have it right.
Idea: Bust a common myth with text while you lip sync.
Reels:
This trend is perfect to help your followers and new viewers get to know you on both a personal and professional level.
Idea: Piece together footage and photos that show your personality, or your profession. Choose recent examples, or shots from top performing existing content.
How are we supposed to do this? Here’s and example.
Sometimes there’s a wrong way to do things, or at least 0/10 recommended way to go about buying or selling a home in your area.
Idea: Act out the parts of yourself and someone asking how to go about it with this audio. Check out the example to see a good representation of this.
Align each thing with the 7 dings in this audio to share 7 tips.
Idea: Take the point of view of anyone in a transaction and include the 7 tips you would share with them. Repurpose the trend and do it a few times to reach multiple audiences within your niche.
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🎤 Original Audio:
In your own words… answer the question:
You want to buy a home this year, how much do you need to have saved up?
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✨ Audio for Immaculate Vibes:
"Watch This” Remix on Reels
“Calm Down” Remix on Reels
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🏡 From the Windermere Blog:
Selling Your Home in a Balanced Market
5 Features of Mid-Century Modern Design
Homeownership Terms to Know: Pre-Approval, Re-Qualification, and More
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
March branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Tuesday 3/14 Pi Day
Friday 3/17 St. Patrick’s Day
Monday 3/20 Start of Spring
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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Are you new here?
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🎓Upcoming Trainings:
Monday 3/20 Register Here
Join me & Todd Steinberg for our Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your social media questions!
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✍ Write This Down:
Improve your sound quality with an app learn more from this TikTok Creator
Hashtag shortcut for iPhone learn more from this TikTok Creator
Batch your own b-roll like this TikTok Creator
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📰 Some Relevant News:
New Facebook Reels Features Click Here
Host a Podcast? Some cool updates coming from Spotify: Click Here
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I clicked on this link, "Interested in using More Than a Home for your own marketing efforts? Download this toolkit to learn more." It took me to an "Alfresco" log-in page for which I do not have a user name or password. My Windermere log in does not work.