do you feel bonita?
Weekly Content Inspo 3/6/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Share a “Day in the Life” of a real estate agent, like Sarah Ayala did on our Reels & TikTok.
Add your own tips for seller safety to Destiny Daranykone’s video, Remix on Reels & Stitch/Duet on TikTok, the included tips are based on our blog post.
Add your own advice or highlight your services with Alex Sand’s video about where to start. Remix on Reels & Stitch/Duet on TikTok.
Use this audio by Caleb Jessup in your next video about why calling you is better than Google. Add to your next Reel & TikTok.
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🚀 Trending:
TikTok:
This trend is mostly being used to show outfit changes or make fun of the way you look in certain situations. But it could also be perfect for a before and after of your new listing.
Idea: How you dress differently on inspection day vs meeting a new client day.
Idea: The before and after staging and landscaping, use the eyes and mouth overlay to speak for the house.
This trend begs the question: what is it that would raise you from the grave? Film yourself rising up (or falling down and reverse it when you edit it) and add text to show what it is that’s giving you life.
Idea: When the client you helped buy a home 7 years ago calls again looking for help with their sale and to purchase a new home (bonus points if it’s a true story that you can tie in with a testimonial).
But it’s over and you’re driving me home
Romanticizing, reminiscing, or showing the process of something like a big realization, this trend relies on text over your video to give context to what you’re dong in the video as you walk and start to run with the build up of the music.
Idea: Showcase what it’s been like becoming a real estate agent over time, use text to show to many lessons you learned along the way.
Reels:
What you lookin’ for? (on TikTok too)
You can dance to this, or you can use some b-roll and text to explain what it is that you do and who might be looking for you.
Idea: B-Roll of you working on your computer, text reads you are a real estate agent in your area specializing in x, y, and z, finish the video lip syncing “I’ve got what you’re looking for”
Is it gonna be easy? Is it gonna be worth it?
Buying a home isn’t easy but it’s worth it, and with an agent who is all in it’s easier than it sounds. Share how you make the process easy by using this audio to show a testimonial, or share your services and expertise.
Idea: Add text over b-roll from a recent testimonial explaining how a recent transaction didn’t go so smoothly, but how you stepped in to make it easier on your clients.
I have this thing (on TikTok too)
What’s something you have that no one else does? This could be a question you can answer, a tool you suggest, or a service you provide that’s unique.
Idea: Start with text that shares the problem, then lip sync to the audio and change the text to the solution.
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🏡 From the Windermere Blog:
Homeownership Terms to Know: Pre-Approval, Re-Qualification, and More
7 Cleaning Tips for your Appliances
How to Search for a Home: Buying Guide
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
March branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Wednesday 3/8: Holi
Wednesday 3/8: International Women’s Day
Sunday 3/12: Daylight Savings Starts
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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Are you new here?
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🎓Upcoming Trainings:
Monday 3/20 Register Here
Join me & Todd Steinberg for our Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your social media questions!
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✍ Write This Down:
Twitter & Meta are both introducing a paid option, here’s more about Twitter Blue, and more about Meta Verified for Facebook and Instagram.
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📰 Some Relevant News:
What’s coming to YouTube? Read the open letter to see more of what the app is focused on in 2023 here.
The latest on the TikTok Ban, read here.
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