do you get deja vu?
Weekly Content Inspo Week of 3/27/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Destiny shared why she loves working for Windermere, add to her video, or emphasize her points by Remixing on Reels or Stitch/Duet on TikTok, or find inspiration and share #WhyWindermere for yourself!
Caleb tackled the myth that your home has to be perfect before you can sell it, add to his points by Remixing on Reels or Stitch/Duet on TikTok.
There are some great simple moving tips, and Teia shared some from the Windermere blog this week. Add your own tips by Remixing on Reels or Stitch/Duet on TikTok.
Sarah covered the 8 Costs of Renting based on the Windermere blog. Add your own insights into renting or emphasize her points by Remixing on Reels or Stitch/Duet on TikTok.
Use this Sound on your next video! Created by Alex, it’s Real Estate ASMR. Use on Reels or TikTok.
Learn how to Remix & Stitch/Duet with this HUB post.
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🚀 Trending:
Do you get deja vu? on TikTok & Reels
Compare today to three years ago, before the pandemic started. There are a few ways into this for personal and professional content!
Idea: Show how you’ve grown as a real estate agent in the last three years with photos, videos, and/or metrics from 2020 and 2023.
TikTok:
Playful and funny, this sound is a little self degrading but can show the relationship you have with someone on your team.
Idea: Film with your teammate who you can’t do your work without and ask them if you are best friends, they can lip sync with the response that they’re your best friend.
I am your mother, you listen to me
New from Meghan Trainer, this sound works well for instructions and tips, no dancing required, but if you learned the dance that might help leverage the trend.
Idea: Share the tips you suggest for your clients every time.
Idea: Share the story about a time when you came up on a problem and how you solved it.
This audio begs the question, who are you there for no matter what? Your clients, of course!
Idea: Tell a story about a time that you went all in for a client.
Reels:
Hot digging dog this place is magnificent
Perfect for listings, but could also work for your office, your car, or other places you love.
Idea: Highlight a listing with photos and videos and text using this audio.
Idea: Show the many great things in your office that you love in a collage using this audio.
I have never been more confident
Use the first part of this audio alone, or ask a friend to join you to finish the full sound.
Idea: Film yourself feeling confident, use text to add context as to why you’re feeling good, then clip to your designated broker cheering you on in the background agreeing with you.
I don’t always look like I’m having fun
Perfect for those days that aren’t super glamorous or exciting, but you’re still doing what you love!
Idea: Film yourself doing something not so fun, like waiting for the perfect listing for your clients or getting down and dirty at an inspection, and use this audio over it.
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We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
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🏡 From the Windermere Blog:
Monday with Matthew: Will Rising Foreclosures Impact the Housing Market?
8 Tips for First Time Home Sellers
Mansion vs Estate: Features of Luxury Properties
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
April branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Saturday is the start of Celebrate Diversity Month, Fair Housing Month, National Gardening Month, and National Autism Month.
Saturday is also April Fool’s Day.
Sunday is World Autism Day.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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Are you new here?
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✍ Write This Down:
How to create reels without a video team Read Here
Audit & update your online presence in 1 week Read Here
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📰 Some Relevant News:
FTC is working on protecting users from scam ads on social media Read Here
Create a video podcast in YouTube Studio Watch Here
Canva has released more AI tools in their offering, Read Here
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