get on tiktok and post something
Weekly Content Inspiration 1/30/2023
Happy Monday, Creators!
Before we dive into it I wanted to remind you that Wednesday 2/1 is the last day to apply for our new Agent Creator Group.
—
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library. Don’t hesitate to reach out, leave a comment, or reply to this email for more support, suggestions, and/or feedback!
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
—
🚀 Trending:
TikTok:
Get on TikTok and post something
When you’re short on content and looking for a way to share something to TikTok to get going, this is the audio for you. Use b-roll, lip sync, or even try a photo with this audio to take advantage of this trending sound.
Idea: Use some previously unused footage that didn’t make it to another video, and add this sound over it.
“On my way” should be it’s own category trend at this point. This is the latest version of “on my way” this time, with a little waddle reminiscent of the movie the sound comes from - any guesses?
Drape a blanket around you for a sarcastic theme at home, or do a silly skip and shimmy for something more light hearted.
Idea: Film yourself walking, or waddling, away from the camera and add text to tell viewers you’re on your way to get some snacks from the kitchen (works for home, and the office)
Crossing Over:
Looks at this! Perfect! TikTok and Reels
Great for lip-sync or b-roll, use this audio to show off something you’re proud of, or obsessed with. Get a friend to help you for both voice parts for a little more fun.
Idea: When you’ve finished the seller packet and are showing your mentor all the hard work you put into it.
Reels:
Being a realtor means I get to do a whole lot of this
What’s something so great about the job of a real estate agent? Touring homes, helping people, building community, putting together a transaction? Whatever sparks your passion, this audio helps you share that.
Idea: Film yourself driving over the course of a few days (with different outfits on) lip syncing the sound and piece together a couple clips to match the audio.
As much an internal motto as something we need to be reminded of sometimes, when something is stressing you out remember, you’re too cute for this. Show your skill by finishing with a solution to the thing that’s stressing you out.
Idea: When your clients are on vacation the day a perfect home they need to see ASAP comes on the market! (solution: reach out to the agent to see when they’re reviewing offers)
Did you try any of these trends and ideas? If so, how did the post perform? Let everyone know in the comments!
—
✨ Audio for Immaculate Vibes:
Guitar Riff on Reels
—
🏡 From the Windermere Blog:
Gardner Reports are being released
Pros & Cons of Living in a Penthouse
How to Reduce Your Interest Rates: Mortgage Buydowns
January Monday with Matthew - 2023 Forecast
—
🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Wednesday 2/1 starts Black History Month
Wednesday 2/1 is also World Hijab Day
Saturday 2/4 is National Homemade Soup Day
Access the branded graphics and recommendations for these holidays, plus all of February’s holidays in the new HUB Category just for Holiday Graphics.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
—
🎓Upcoming Trainings:
Thursday 2/2 Register Here
Join me & Brett Hallonquist for “Effective Design Practices to Take Your Creative Skill To the Next Level” a Canva design course.
Thursday 2/9 Register Here
Join me & a representative from Sprout Social at our webinar “Effectively Use Social Media for Real Estate” to hear about social strategy best practices.
—
✍ Write This Down:
Transition tutorial on TikTok
Another way to share testimonials on Reels
How to use text in your video & caption to increase views on Reels
—
📰 Some Relevant News:
Hootsuite is no longer offering a free plan option Learn More Here
—
Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
Did you find this useful? Share with your colleagues: