Happy Monday Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
Are you new here?
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Myth - You Can't Buy a House With Student Loan Debt by Caleb TikTok & Reels
FAQ - How Can I Prepare My Home for Sale? by Krisie TikTok & Reels
Tips - Keeping Important Docs by Teia TikTok & Reels
Military Family Month - Heather's Family's Experience Making Each House a Home by Heather TikTok & Reels
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
Creators are lip syncing this sharing something they refuse to move on from, maybe it’s an opinion or decision they made, users act out someone telling them to “get out” or stop what they’re doing, and they reply with a calm and convicted, “no.”
Idea: Share something you refuse to change your position on.
The idea here is that the user’s thing is theirs, and not anyone else’s. It can be a boundary, or something you’re not willing to share.
Idea: negotiations for my first time buyers in a tough market like…
Reels:
jingle bell rock and sleigh ride (sped up)
Show off your holiday decor, or highlight a local event that’s open for the holidays with these classic songs, or add them to any of your videos for a little boost in the algorithm.
Idea: go to your favorite holiday event or place and show your audience your experience.
she calls me back x Noah Kahan
Users are sharing moments from their lives timed to this song.
Idea: romanticize your life by piecing together footage from your recent days with this audio. Share personal and professional moments of love, happiness, and joy.
original audio - background music with easy transition moments
I don’t know what to call this audio because it doesn’t resemble any one song, but it’s a great background audio for almost any video and it’s trending. With the beats and changing harmony, it’s perfect to show the process of something, or how something progresses.
Idea: show the process of listing a home for sale from the listing presentation to the closing paperwork.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
2024 Top 10 Predictions from Matthew Gardner
High ROI Upgrades for Equestrian Properties
Multi-Generational Homebuying Guide
How to Stay Safe During a Power Outage
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
12/7 - Hanukkah Starts
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.