Here I am, once again
Weekly content inspiration for 9/6/2022
Hello all! I hope you had a great long weekend and found time to relax and got some things done you’ve been putting off – I know I did!
Here’s your content inspo:
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🚀 Trending:
TikTok:
Primed for your unique take, share 2 hits and one miss that are related to each other in some way, like 2 wins that ended up with a 3rd consequence that you didn’t expect.
Idea: Got my real estate license / learned from the best at Windermere / market cools down just as I start to work with my first seller.
What I do TikTok & Instagram (recently used by Taylor Swift)
Lip sync while showing off what it is that you do.
Idea: Hold up all the marketing you used on your last listing and paste screenshots of the digital pieces on screen using a photo sticker to show off everything that you do for your clients.
Gasp! I'm taking this home with me is that ok?
Use text overlay and video clues to show what it is that you’re excited about and want to keep.
Idea: All the business cards left at your listing.
Idea: Some great new Windermere merch.
Another trend that isn’t about the actual words, but the underlying argument between the 2 people (or yourself) following a “this is why / that’s not why / harsh realization” pattern.
Idea: Me: I’m so stressed out with everything I need to do plus continuing education requirement. My Mentor: Maybe you wouldn’t be so stressed out if you spaced out your CE courses throughout the year.
Tip: don’t forget to add text to the last portion of the audio to make it fully accessible for people who are hard of hearing.
When someone is worried about something, but you’re not the threat.
Idea: When a seller asks you not to door knock to all their neighbors because they hate that when other agents have annoyed them in the past. (Show off the postcards you have at the ready instead)
Reels:
When things are going a little too well, this audio shows that quite before the storm.
Idea: When no one has come to the open house yet.
Idea: When no one has submitted an offer yet.
80% of the time talking about Regina Instagram & TikTok
What do you spend 80% of the time talking about? Use text and video to offer clues. Extra points if you use some of your other content on your page to further prove how obsessed you are with the topic.
Idea: The latest Monday with Matthew episode… / The latest market report update…
Idea: How important landscaping is for the home’s price / The difference it makes to upgrade or remodel while you live in the home
Here I am once again Instagram & TikTok
You might sound like a broken record, but you’re back again with something you’re always ready to talk about. This can also work when you return back to something after a long time off, or being rejected last time.
Idea: When someone asks what’s the market doing this days?
Idea: When that seller who went with another agent comes back after having to expire their listing.
Established Trends:
Walk away from the camera to the beat and use text to explain where you’re going
Idea: On your way to your buyer’s dream home, to a listing presentation with a referral client with your tablet or folder in hand, help another agent with an open house so you can meet potential new clients.
Can we get the bill? (New on Instagram)
Using text, what is something you’re really excited about and lip sync to show the levels of excitement or an adjustment you have to make with new information.
Idea for new agents: DB: You’ll shadow me on my next listing Me: My first listing! DB: Co-Listing Me: My first co-listing
Idea: Buyers: We’re starting to look for a new place Me: I’ll start looking right away! *sends 20 new listings they might like* Buyers: We’re moving to another state Me: I’ll look for a referral for you in that area
Use this audio to list several things that are all related in some way. Same vibe as “things that just make sense.”
Idea: List of everything you can find in your car as a realtor.
Idea: List of everything that your office supports you with, like highlighting the people or the tools that you use all the time.
Remember the name Instagram & TikTok
List all the skills it takes to be an incredible real estate agent.
Idea: 10% Trust 20% Communication 15% Dedication 5% Fun 50% Support from my team 100% reason to remember my name
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🏡 From the Windermere Blog:
How Buyers Can Win in a Bidding War
Managing the Expectations of a First-Time Home Buyer
Understanding the Value of Your Home
Remix or Duet Matthew’s latest
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✨ Audio for Immaculate Vibes:
"Tocka" Instagram
"Lose Myself" Instagram & TikTok
"Golden hour" Instagram & TikTok
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🗓 On The Calendar This Week:
#NationalMakeYourBedDay is on Sunday. Join the conversation online with a post highlighting bedrooms. Share some design inspiration, or tips on how to upgrade your bedroom or make your bed a little cozier.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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📰 Some Relevant News: