i love it and I'm passionate about it
Weekly Content Inspo Week of 8/7/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
8/1: For Agents - My Mantra for Real Estate by Teia TikTok & Reels
8/3: Blog - 2023 Interior Design Trends by Alex TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
I love it and I’m passionate about it 🌶️🌶️🌶️
A perfect lip sync to show your passion for your work as a real estate agent, or use it to show something else that you’re passionate about and let your audience get to know you and your personal interests a little bit.
Idea: Lip sync this sound with a Windermere logo behind you (like your listing sign or your office). Use the caption to explain why you’re passionate about real estate.
What people think vs reality 🌶️🌶️🌶️
Used mostly by crafters, real estate agents can share clips of them acting things out to get their point across as they prove what real estate is really like compared to what people tend to think it is.
Idea: create a shot list based on the most common experiences you have as a real estate agent, the highs and lows! If something is really common you might use that over and over again, like: what people think - “hey I’d love to work with you to sell my house” what it’s really like - “oh you’re a real estate agent, hows the market right now? / “so how’s the market right now, oof” / “nice to meet you. wow real estate that’s a tough market right now, how it looking out there?”
Reels:
Mind Blown - You’re Amazing! 🌶️
What is blowing your mind right now? Or something that blows your mind in general? Attach this audio to a video or photo of that thing to take advantage of this trend!
Idea: Shout out to all the buyers out there making it work through the current inventory levels with video clips of your clients touring houses with you (with their permission).
These Days All I Do Is 🌶️🌶️🌶️
Use the template of the main video to clip together moments from your life recently that all follow a theme, like the original creator focused on growth, you might be focused on your business.
Idea: Use clips taken from your daily life of driving, talking on the phone, working on the computer, etc. and add simple text about working on your business, or working in the business.
It Goes Like 🌶️🌶️
Romanticize your life, show the process of something, or pair with a listing video, this trending audio is vague enough it can do a lot for you!
Idea: Show the process of putting together a listing agreement on your way to speak to a client, maybe add a bullet point list of everything you bring so you’re prepared for the meeting and any questions the client might have.
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💪 Low Lift Idea:
Here’s something so easy you can try right now!
Record yourself like you’re texting and add text to the screen to share a conversation you had, or paraphrase a common conversation you have with clients. Here’s an example:
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
What is a Pre-Listing Inspection?
Wildfire Preparation & Evacuation Tips
Gardner Reports are releasing region by region
5 Tips to Organize Your Closet
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
August doesn’t have any holidays with branded graphics, but you can find suggested content for all the national days and hashtag holidays on the HUB.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
3x3 hashtag strategy: watch on TikTok
How to use later to check your hashtag strategy: watch on Reels
📰 Relevant News:
What you need to know about Threads, read here.