This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
BLOG - How to pay for a house by Krisie TikTok and Reels
TREND - We're Windermere Agents by Destiny & Victor & Nicole (plus some friends!) TikTok and Reels
MYTH - Setting a low price means you'll get less money by Angie TikTok and Reels
BLOG - What to do after moving in by Peri TikTok and Reels
BLOG - How to negotiate at a seller by Michelle TikTok and Reels
Black History Month - My Black History by Teddy TikTok and Reels
MYTH - Home Inspections are only for buyers by Jill TikTok and Reels
Be sure to check out the recent posts on Windermere’s channels by our Agent Creator Group for content that’s easy to use on your own platforms.
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
Great background music for just about any video.
I think I like this little life 🌶️🌶️
This audio was on Instagram as a way to romanticize your life, here on TikTok you’ll want to do the same.
Idea: clip together a few happy moments from this week from your personal and professional lives timed to this sound.
Unwritten by Natasha Bedingfield 🌶️
Most of these videos are singing and dancing to this throwback song, which you can def do if you want, or you can add it to the background of any video you post.
Reels:
Why are you so obsessed with me? 🌶️🌶️
Clipped from Mean Girls, this audio is perfect to show off something you’re obsessed with.
Idea: Share one part of a listing you’re obsessed with, or a tool you love to use in your professional life.
This sweet slow song is great background music for just about any video you want to post.
FTCU > My Humps Transition 🌶️🌶️🌶️
This high energy transition is perfect for before and afters.
Idea: Share a photo of “how it started” and end with a video of “how it’s going”
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
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Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Benefits, Risks and Things to Consider Before You Add an Accessory Dwelling Unit to Your Home
Simple Ways to Conserve Energy at Home
To Buy New or Old, That is the Question
Windermere Foundation Brings Cheer, Laughter, and Basic Needs in the Final Months of 2023
Pantone Color of the Year: Peach Fuzz
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
2/13 - Galentines Day
2/14 - Valentines Day
2/17 - National Random Acts of Kindness Day
2/19 - Presidents Day
Prepare for holidays ahead of time with our calendar document on the WORC. Learn more on the HUB.