Happy Monday Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
Are you new here?
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Tips - Home Insurance Review by Teia TikTok and Reels
Sound - We know your favorite neighborhood. Because chances are, we live there. We’re all in, for you. by Sarah TikTok and Reels
Blog - What does DOM mean in real estate? by Cory TikTok and Reels
Military Family Month - You know you’re part of a military family when by Heather TikTok and Reels
For Agents - Open House Tips by Jolie TikTok and Reels
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
This would be great if I didn’t have to 💩 | 🌶️🌶️
This won’t be for everyone’s taste, but if you’re comfortable with this humor, as a real estate agent you can share a common problem we face when touring homes - lots of bathrooms that you can’t use.
Idea: share a silly moment during a home tour with this sound.
Idea: share a tip for other real estate agents that you’ve learned while on the job - like keeping your own TP in the car.
What exactly have you done? | 🌶️🌶️🌶️
Sometimes it’s hard for clients to see the value in a real estate agent, they might ask you what you’ve done or what you will do.
Idea: This audio is short, but add to the end of it with a list of all the things that you handle when Moira responds to Alexis in this audio.
Get Hype | 🌶️
Get a group together from the office and celebrate a recent win with this trend. Users are striking a pose or doing a dance move slowly until the lights go out and their entourage flashes lights on them and they show off their moves.
Idea: At the next office meeting, ask everyone to share a win from the week, then collect everyone willing to participate and film, then use text overlay to share their win with the world.
If Disney made a movie about my pet
This trend is using AI to generate Disney/Pixar movie posters of animals, and it’s so cute and fun!
Idea: Add a little personality to your feed by sharing what the AI comes up with from your pet’s photos.
Reels:
This audio inspires that sense of wanderlust and adventure, and with the changing season many users are adding this sound to their reels about their hikes and day trips.
Idea: Recommend a day trip using video clips from your recent visit there and this audio (if anything, it’s a good excuse to play hooky for a day this week)!
I pay attention to things most people ignore | 🌶️🌶️
As a real estate agent you have a different perspective when it comes to home, what’s something that you see that your clients might ignore?
Idea: Use this to share your little-known recommendations that tend to surprise your clients. Share clips of the related items, or use b-roll of you looking around a property.
✨vibes✨
Moonlight Serenade Reels Audio
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Social Media Q&A | Today
Join Todd, KeeleyShaye, and me today for our Social Media Office Hours session!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Windermere Offices Support Communities Through Donations & Volunteerism
9 Options to Remove, Hide or Play Down a Popcorn Ceiling
Is Co-Buying a Home Right For You?
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
11/11 - Veterans Day
11/12 - Diwali
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
Use the Rule of Three: watch here
How to effectively use hashtags in your posts: read here
📰 Relevant News:
X Launches new pricing tiers: read here
Meta launches more - very cool and useful - tools for Reels: read more here