If there’s something you want just do it
Weekly Content Inspo 5/15/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Sound: Is anyone’s brokerage their biggest fan? By Sarah Ayala on TikTok & Reels
Blog: High ROI Projects to Increase the Value of Your Home by Caleb Jessup on TikTok & Reels
Buyer FAQ: Red Flags During an Inspection by Alex Sand on TikTok & Reels
For Agents: Questions to Ask in an Interview by Teia Golden on TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
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🚀 Trending:
TikTok:
Life doesn’t always go your way, use this sound to show something surprising when life didn’t turn out like you planned - either in a good way or a bad way.
Idea: Sellers nervous no one came to their open house during the heatwave, but they get tour requests after and multiple offers!
How many s
hells do you turn overproperties do you tour before you find what you’re looking for? Buyers looked at a median of 8 homes during their home search process (according to the 2022 NAR Home Buyers and Sellers Generational Trends Report).Idea: Buyers touring homes wondering if this is the one, no, dang it. Maybe this one…
Reels:
If there’s something you want just do it
An inspirational sound it offers a romantic idea of following your dreams. As real estate agents you’re in a position to help people do that.
Idea: Explain the dream of home ownership & what you can do to make that dream a reality, or share 3 tips first-time home buyers will find helpful in their journey.
Time your footage with this audio to say “oh!” when someone’s caught you. This can be a personal post, about something you’re obsessed with in your personal life. Or it can be professional to show how you work behind the scenes for your clients.
Idea: Going back to the property for out of town clients who have more questions about the listing.
The relationship between real estate agent and client is an intimate one, agents can get to know clients in a way that some clients don’t know themselves. So when a client starts to lower their standards, sometimes you have to put things into perspective.
Idea: Use text overlay while you lipsync to the sound to show the context about what your client is second guessing themselves about.
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🎤 Original Audio:
In your own words… answer the question:
What are some ways homeowners can increase the value of their home?
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🏡 From the Windermere Blog:
What Goes Into Owning a Waterfront Home?
Gardner Reports are all available
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
May holiday graphics are available. Click here to see the month’s content and suggestions.
Tuesday 5/16 is National BBQ Day & National Do Something Good For Your Neighbor Day
Wednesday 5/17 is National Idaho Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
Are you new here?
✍ Write This Down:
Ideas for using ChatGPT for social media content Watch Here
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📰 Some Relevant News:
Twitter has a new CEO. Read more about Linda Yaccarino, and how the company will likely be structured, here. Can anyone say glass cliff?
Looking for a Twitter alternative? Check out Hive, Lemon8, or reset your tumblr password - we love a come back! (on second thought, might be worth making a new tumblr…)
Miss clubhouse? Check out Cappuccino, more info here.
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