i'm a mother, millionaire, law student, and billionaire
Weekly Content Inspo Week of 1/29/2024
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
BLOG - CMA vs Appraisal by Simona TikTok and Reels
FAQ - Can I Reject an Offer? By Teia TikTok and Reels
BUY/SELL - Avg Buyer/Seller Personas by Caleb TikTok and Reels
HOMEOWNER TIP - 12 New Years Resolutions Every Homeowner Should Make by Sarah TikTok and Reels
BLOG - What happens when a buyer backs out by Jill TikTok and Reels
HOMEOWNER TIP - Furnace Tips by Destiny TikTok and Reels
Be sure to check out the recent posts on Windermere’s channels by our Agent Creator Group for content that’s easy to use on your own platforms.
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
I’m a mother, millionaire, law student, and billionaire TikTok and Reels (Example)
Use this to introduce yourself with 4 labels you can identify with. The example talks about the many hats a real estate agent wears or the different labels given to agents, but we can go a step further and let people get to know us as people with hobbies and interests. Make it funny by repeating something or escalating one thing like Kim K does in the SNL skit this sound is from.
Idea: I’m a Realtor, Hiker, Foodie, and Outdoorsy
In the same vain as haha no, but there are many creative ways into this trend as you can see from some of the creators on the audio page. It’s great to share bust a myth or answer a FAQ in a funny way.
Idea: when your buyer says they’ll wait for the bubble to burst to buy a home
Reels:
Album Cover (Example)
Gather the other agents at your office for this trend. Organize matching outfits, or don’t, but form a circle around the phone and take a still for the album cover and add the office logo in the center.
This song is trending, and you can use it for whatever you want really!
Romanticize Your Life
I’ve been in love | Put your hand on my shoulder | Feels this good
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Simple Ways to Conserve Energy at Home
To Buy New or Old, That is the Question
Windermere Foundation Brings Cheer, Laughter, and Basic Needs in the Final Months of 2023
Pantone Color of the Year: Peach Fuzz
What is Italianate Architecture?
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
2/1 - Starts Black History Month
2/4 - National Homemade Soup Day
2/10 - Chinese New Year and Lunar New Year
2/10 - National Home Warranty Day
Prepare for holidays ahead of time with our calendar document on the WORC. Learn more on the HUB.