i'm not going to cry over it i already did that in the car

Weekly Content Inspo Week of 6/12/2023

Jun 12, 2023

Happy Monday, Creators!

This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.

Heads up, no newsletter next week for the holiday.

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Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!

Share Social Inspo for Windermere Agent-Creators

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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!

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▶️ Just Posted:

Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!

6/5: Seller Tip – Drone Footage by Caleb TikTok & Reels

6/6: Blog – Common Contingencies by Alex TikTok & Reels

6/7: FAQ Buyers – Who to call for support by Teia TikTok & Reels

6/8: Sound – Work with me, I’m all in for you by Sarah TikTok & Reels

Learn how to Remix & Stitch/Duet with this HUB post.

Are you new here?

🚀 Trending:

NEW: Introducing difficulty levels. Notice by each trending audio title/link, there’s a level rating, 🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard

TikTok:

Look at my green beans they make me happy 🌶️🌶️

This isn’t trending, but I see a lot of potential with this audio, especially for real estate agents looking to celebrate wins and proud moments for them and their clients.
Idea: replace green beans with something that makes you happy, like the remodel you recommended your clients to sell their home.

I’m working at my job 🌶️🌶️🌶️

This is a funny audio that you can use to share all the things you do as a broker. It’s not a clean 1:1, so adjust the words as they make sense, or have fun with some of it to point out how your job is different from any other job out there.
Idea: lip sync while you do the things you do for work, like putting up the sign, printing the flyers, etc., but keep it silly.

House fever🌶️

Know anyone like this? Maybe a client who sends you a new listing every day, or buyers who can’t afford it but are working really hard to make it happen? With permission, share their stories. Or lean into your obsession with real estate.
Idea: show the texts from your client (or make them up to tell the story without real names and details) with screenshots of them telling you about the open house on their block they went to, the listing they saw online, figuring out a new deal breaker for them, and so forth.

Reels:

I’m not going to cry over it I did that in the car 🌶️🌶️🌶️

Perfect for filming in your car, or walking away from your car, share a scenario in which you might cry, but you actually already did cry.
An additional option would be highlight all the things that you do in the car other than cry and drive, like eat lunch, write offers, take calls etc.

Makeba Remix 🌶️

This addicting remix makes you want to move and keeps you watching the content, use it to share pretty much anything on Instagram. Use the audio sync option to match your videos with the beat.
Idea: Add over b-roll you haven’t used before, add text to add value.

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💪 Low Lift Idea:

Here’s something so easy you can try right now!

Create a fake tweet and overlay it with stock footage, add a trending sound, and you’ve got an easy reel! Easily make these in Canva using quotes from the news, your own tweets or posts, or Matthew’s reports. We don’t recommend using viral tweets without permission from the original poster.

Here’s an example. You can also do an image, like this.

We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!

🏡 From the Windermere Blog:

DIY Projects: How to Install Patio Pavers

6 Natural Cleaning Solutions for your Home

How to Create a Balcony Garden

Selling Your Home: The Final Walkthrough

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🗓 On The Calendar This Week:

Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.

June holiday graphics are available. Click here to see the month’s content and suggestions.