Good afternoon agent creators, I hope this email finds you in a creative mood!
Here’s your weekly inspo -
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🚀 Trending:
TikTok:
This trend takes the viewer from a before and after of some kind, especially trending now is content about the reason behind some behavior. Very few moves, just needs sunglasses.
Idea: Ranting about the housing market when someone asks what I do why I am so informed -badadada - I’m a realtor.
Requires 2 people, or for you to shoot twice with different angles and some sort of costume change, this trend is all about trying to do something with someone and they don’t want to do it.
Idea: Me trying to get my seller to stage their home professionally.
Use this as background while you type or speak out your confusion about something.
Idea: When someone says we’re headed to another Great Recession.
Reels:
This light and funny audio is a great way to educate someone about a myth or misconception in the industry, or show your confusion about a pattern you’re seeing that you can better explain. Use this to promote another video of yours by replying to a comment with a video, or start the conversation around a confusing topic and encourage people to comment their questions so you can follow up with another video.
Idea: Sellers when they aren’t getting 15 offers like their neighbors did in 2021.
Sweatah weathah (Also on TikTok)
Celebrate Autumn in your region with this audio from SNL, or talk about the cyclical market and what it does when people start putting sweaters back on.
Idea: Recommend the best places to see the fall trees in your area, like parks and trails.
Idea: Leaves change, closets change, and so does the market, here are 3 things to expect in real estate this fall.
She wanted this, I told her to do this, she got this
A sound created for showing the problem you solve, point to text with the problem and your solution. So many applications!
Idea: Buyer doesn’t think she can afford to buy a home, I told her to talk to the mortgage lender, and now she has a plan to save for the down payment and closing costs!
Why would you not take a chance on you?
Depending on your audience and strategy, there are a few ways to go with motivational quotes like this. You can either celebrate how far you’ve come as a broker, or you can inspire buyers to invest in real estate, or sellers to further invest in their homes to increase the value.
Real Estate: Edit old photos to show how far you’ve come and the milestones you’ve hit so far in your journey. Show the investment you made in yourself, including education and your set up.
Buyers: List the benefits of investing in real estate in your area, using text overlay include specifics and general knowledge to build trust and engagement.
Sellers: List the cost and benefit of different upgrades they can make, or give examples of things you’ve suggested to other homeowners and the outcomes of those investments. This does double to prove your credibility.
I do not recommend this strategy
This one is quick, so keep your point simple here. What strategy do you not recommend?
Idea: Selling without a real estate agent.
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Are you new here?
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✨ Audio for Immaculate Vibes:
September/Walking on a Dream remix
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🏡 From the Windermere Blog:
Are We in a Recession? Monday with Matthew
Share on Facebook, Retweet on Twitter, Remix on Reels, Duet/Stitch on TikTok
How to Handle Asbestos in Your Home
Examples of Row Homes/Townhouses in your Area
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🗓 On The Calendar This Week:
Coming to #WREHomecoming this week? Here’s how to turn industry events into social media content: HUB Post
Deadline Extended: Submit your story for a chance to be featured in an upcoming blog about Haunted Houses. These are due Monday October 3.
October has several identity based holidays like Down Syndrome Awareness Month, Filipino-American History Month, and LGBT History Month. Celebrate the holiday that makes sense to you and your audience.
October 1 is also International Coffee Day. Celebrate by creating a Reel/TikTok that shows off how much you love coffee, like with an audio like this, or a video like this.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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✍ Write This Down:
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📰 Some Relevant News:
Instagram Stories Now 60 Seconds
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Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
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