more passion, more energy
Weekly Content Inspo Week of 9/11/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Trend - Investor Problems by Caleb TikTok & Reels
Sound - Something I Learned by Sarah TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
My job is just, real estate on TikTok and Reels
Your job is real estate, and much like Ken’s job of beach, that can mean a lot of things and simultaneously, one thing.
Idea: Use this audio to show all the different things you do as a real estate agent.
Pretend you’re on a reality show and use this audio to make it feel real.
Idea: Use like a reality show’s transition between scenes, or as a home tour.
As the real estate agent, you have the plan, but so often clients will get ahead of themselves. This audio works to remind them that you know what you’re doing and that they can trust you.
Idea: Act out a common scene where your clients get nervous, or overexcited about their buying or selling journey, and how you know it’s going to work out because you have the plan.
Reels:
More passion more energy more footwork on Reels and TikTok
This funny audio is being used to encourage people to do something they might be slow on, or reluctant to do.
Idea: Act out a scene where your clients might be tired from searching for their new home, and you’ve got to keep them moving.
This audio has a transition to it that creators are using to compare 2 things, with the second thing being the clear winner.
Idea: Buyers searching without talking to a lender to know what they can afford vs buyers with a pre-qualification.
Gilmore Girls lalala on Reels and TikTok
Romanticize the season change with this easy to use on just about anything audio from Gilmore Girls.
Ideas: Fall activities you’re doing or what fall means for the housing market.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
What Does DOM Mean in Real Estate?
A Guide to Permits and Regulations for ADUs, Sheds, & More
What to Do After Moving Into a New Home
5 Ways to Add Privacy to Your Patio or Balcony
Understanding Contingent Offers: A Seller’s Guide
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
9/15 - Start of Rosh Hashanah
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
How to use ChatGPT for social media content. Click here.
📰 Relevant News:
X (Twitter) is working on a new feature that could make their site a great lead generator for real estate agents. Read more here.
Instagram is rolling out the ability to share feed posts to close friends only, which could help brokers share relevant content to their closest clients using the list. Read more here.