my beige flag is i write a newsletter for our agents every week

Weekly Content Inspo Week of 6/5/2023

Jun 05, 2023

Happy Monday, Creators!

This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.

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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!

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▶️ Just Posted:

Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!

5/30: Buyer Tip – Remodel by Caleb TikTok & Reels

5/31: Sound – This listing is special by Destiny TikTok & Reels

6/1: Blog – Tips for Moving by Alex TikTok & Reels

6/2: For Agents – Favorite Tool: Moxi Engage by Teia TikTok & Reels

Learn how to Remix & Stitch/Duet with this HUB post.

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🚀 Trending:

NEW: Introducing difficulty levels. Notice by each trending audio title/link, there’s a level rating, 🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard

TikTok:

My Beige Flag🌶️

Users are sharing their “flags” - not their red or their green flags, just a beige flag that makes them a little different, but usually in some sort of sweet or funny way.
Idea: share your beige flag, or the beige flag of someone you work with a lot that your audience may or may not know. A lot of users will share things their partners do, you can share the flags from your team mate, office admin, or friends and coworkers.

Part of your world🌶️🌶️

With the new movie coming out, this song is trending and users are finding creative ways to use the audio. A lot will share videos from the premier, the movies, a boat, or they’re using a filter to flood their space for a video.
Idea: tap into the lyrics of the song to share a story about buyers who want to be homeowners by sharing things homeowners do or have that renters don’t.

Reels:

10 second taste of life *here*🌶️🌶️

Here’s a template you can follow for this 10 second “commercial” for the city/town/area you live in.
Idea: Use b-roll from your city or a town nearby and create a quick video that shows what life could be like if someone moved there. This helps romanticize it for newcomers and established residents who want to fall back in love with their city.
Idea 2: You can also show off life at your latest listing with a montage of things to do near the home.

Vibes:

Add these to any b-roll footage to romanticize your life.

Girls Like Me Don’t Cry (sped up)

My love for you

George Benson

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💪 Low Lift Idea:

Here’s something so easy you can try right now!

Create a fake tweet and overlay it with stock footage, add a trending sound, and you’ve got an easy reel! Easily make these in Canva using quotes from the news, your own tweets or posts, or Matthew’s reports. We don’t recommend using viral tweets without permission from the original poster.

Here’s an example. You can also do an image, like this.

We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!

🏡 From the Windermere Blog:

What is Victorian Architecture

Turn-key vs Fixer Upper

Monday with Matthew

Selling Your Home: 5 Common Myths

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🗓 On The Calendar This Week:

Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.

June holiday graphics are available. Click here to see the month’s content and suggestions.