My mom says, open this
Weekly Social Inspo 9/19/22
Happy Monday Creators! Ready to tap into some of the latest trends out there and grow your audience?
Here we go…
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🚀 Trending:
TikTok:
If I was a color/season/animal/etc.
A fast paced get-to-know-you piece that has a lot of personalization possibilities.
Idea: If I were a Color/Interior Design Concept/Animal/House or Architecture Type/etc.
I love my workplace (Crazy Story) Example
Add long text, bookended with “I love my workplace. / [Something you love about the office]” but add a crazy story in the middle.
Act like you’re on the phone with a phone cover, or something that looks like a phone, and lip sync, using text overlay to give context.
Idea: Calling my designated broker about a tough negotiation I need support with. They’re always there for me.
Lip sync with text overlay that explains something that might be a hot take, but you fully support it.
Idea: My buyers who want to put down carpet in the basement for a play area.
Cool kids (if my younger self to see me now)
A great get-to-know-you option. Share old photos of yourself after explaining something you’re proud of with text overlay.
Idea: The goal you set out and reached this year, or in your career - cut to an old photo and add text in quotes, “we did what?” as if your younger self is speaking to you.
Use this audio and add text with something you want to give your audience permission to do, using the well known phrase “my mom says she can drop us off if yours can pick us up.”
Idea: My mom says you can buy that latte, it’s not going to ruin your finances preventing you from buying a home. Just make sure you pay yourself first with every paycheck, if it’s okay with your mom
Reels:
I don’t think it means what you think it means
Use text here to clarify a common misconception, or phrase that you hear all the time that people don’t use correctly.
Idea: Them: “Will the bubble pop soon?” Me: “There is no bubble, there is nothing that indicates a bubble or an imminent ‘pop’ ”
I can’t imagine a more beautiful thing
Perfect for sharing things you’re obsessed with at work, like your desk set up, a listing you love, or your support network.
Idea: Video of you and your team out to lunch together, use text to list how they support your work.
An opportunity to share a bullet list of 6 things you love, add a new thing with every time the audio says “big.”
Idea: Windermere Tools I like are Windermere University, Social Media Templates, Automatic Post Card Campaign, Present, Engage, HUB.
Showcase the build up and then the use case.
Idea: 3 photos of the before of a listing, like staging, landscaping, and the sign going up, then video or photos from the closing process, like sellers signing the documents, inspections, buyers getting the keys, etc.
Highlight the many ups and downs in real estate.
Idea: Buyers who put an offer in and buy a car to celebrate.
Use video, either of you or b-roll, and add text - What is something buyers/sellers should jump on? Is the current market good for them? Is a renovation going to increase their home value?
Idea: Homeowners who refinanced during the pandemic with a little extra cash on hand looking for their next investment.
Idea: Highlight the difference in the market of now compared to 10 years ago to show that now is always the best time to jump on an investment in real estate.
I’m your biggest fan Instagram & TikTok
Feature someone who you couldn’t do this without, or an archetype of a client who is super easy to work with for you.
Idea: When the buyer comes to me with a pre-qualification and their list of deal breakers and must-haves.
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Are you new here?
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✨ Audio for Immaculate Vibes:
🎃 Halloween vibes 🎃
Chloroform x Nothing Acoustic Intro
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🏡 From the Windermere Blog:
Examples of Row Homes/Townhouses in your Area
Making a Down Payment on a Home
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🗓 On The Calendar This Week:
Submit your story for a chance to be featured in an upcoming blog about Haunted Houses. These are due Friday September 23.
Rosh Hashanah starts on Sunday. Celebrate the Jewish new year with your audience with the Windermere graphics, available on the WORC.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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✍ Write This Down:
Tip from Instagram Growth Strategist Brock11Johnson:
More Cuts = More Engagements
Cut your video often, especially between sentences or points, or around every 2 seconds, to keep the attention of your viewer, and increase your engagement.
Switch up your angle, including backgrounds and zooming in/out, and tone of voice in each shot to add interest without changing your script.
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📰 Some Relevant News:
TikTok and Instagram Work to BeReal
Instagram Engagement Falls as it Loses to TikTok
Emoji Usage Report - better understand the emojis you do and don’t use
Connect with your sphere with a 15 and 5 Strategy per Inman’s Darryl Davis
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Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
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