This newsletter is a resource for Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m KeeleyShaye Hill, and I’m the Social Media Manager at Windermere Services. I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick-start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
🚀 Trending TikTok & Reel Ideas:
A moment that felt like Hoizer’s yell
This trend uses Noah Kahan and Hoizer’s Northern Attitude to describe those once-in-a-lifetime moments. Share a clip of a moment that made you feel alive, the kind that expands your chest and makes you want to scream into the wind. Overlay the trending text, “A moment that felt like Hozier’s yell,” and you’re done! This trend is a love letter to life’s most cinematic experiences, so dig around in your camera roll to pick the perfect moment.
‘Somebody’s watching me, it’s my anxiety!’
Whether you're feeling a little anxious or just here for Doechii, this trending sound is the perfect backdrop for your next Reel. Consider these content ideas for inspiration:
Text: “Me when I have to pick up the phone to call a client and give them an update on their offer.”
Create a montage of clips of your creative process where you appear to have anxiety, with the final reveal being spectacular and totally worth the worry.
‘Never have I ever… BRO YOU KNOW I DID THAT THO!”
This reel is a great opportunity to admit something you do. Simply put text on a video of you lip-syncing the audio with whatever it is you’re confessing to. Some possible application ideas are:
“Never have I ever had to awkwardly pretend I love a client's interesting design choices.”
“Never have I ever almost locked myself in a house during a showing.”
“Never have I ever had a buyer ask, ‘Can we offer $100K under asking?’ in a bidding war.”
“Yeah! You know what? HELL YEAH. Yeah…”
This trend & audio are the perfect moment to show something you wholeheartedly agree with. What has you shaking your head saying, ‘YES!’ Simply put text on a video of you lip-syncing the audio. Some possible application ideas are:
When your clients know all the real estate terminology you’re throwing their way.
Walking into an open house with free snacks.
🎶 Trending TikTok & Reel Audios:
These sounds are perfect for splicing together some clips from your week, the background of a POV, or any video content that needs a little extra ✨oomph.✨
TikTok:
This cover of Joni Mitchell’s California by Amanda Seyfried has been all over TikTok as an easy background audio.
Reels:
This upbeat song is perfect for capturing those ultra happy moments as we begin to enter Spring.
⚓️10 Hooks For Your Next Post!
Making a good first impression and STOPPING THE SCROLL is KEY to having impressive engagement on any social platform. If your hook doesn’t capture your audience’s attention, they won’t care about your content. The more people that you get to 🛑STOP🛑 - the better!
These hooks blend together the “traditional-style” hook with the engaging “storytelling-style” hook! And these hooks are performing like CRAZY right now!🙌
Here’s a simple tip that helped me get X.
Here’s how I achieved X in only (time).
If you want X, stop doing Y!
Don’t believe this (industry) myth!
I just discovered the secret to X!
Come do X with me.
This may be controversial, but…
My honest opinion about X.
This (industry) tip will blow your mind.
Here’s the best way to X.
We’re your biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Local Look: Western Washington Housing Update 3/6/25
Mistakes to Avoid When Buying and Selling a Home
Is Downsizing Right for You? Here’s How to Decide
Housing & Economic Update: What to Know About Inventory, Inflation & Interest Rates
Making the Most of a Home Inspection
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
March is Women’s History Month 💖
Suggestions for a Personalized Approach:
Highlight Women in Real Estate: Share stories of influential women in real estate history or spotlight female industry leaders.
Local Spotlight: Feature women-owned businesses or organizations in your community.
Educational Post: Share historical milestones or achievements of women who have shaped industries and society.
Community Engagement: Encourage followers to tag and celebrate the women who inspire them.
March is Developmental Disabilities Month 🌟
Suggestions for a Personalized Approach:
Educational Post: Share facts about developmental disabilities and the importance of inclusion in communities.
Advocacy and Accessibility: Discuss ways to make homes, workplaces, and public spaces more accessible for all.
Encourage Support: Provide resources or ways followers can contribute, volunteer, or advocate for inclusivity.
March 14th is Holi 🌈
Suggestions for a Personalized Approach:
Colorful Design Inspiration: Feature homes with vibrant, colorful interiors or outdoor spaces perfect for gathering and celebrating.
Spring Preview: Showcase the arrival of spring by sharing home maintenance tips or design ideas inspired by the fresh, colorful season.
Festive Spirit: Encourage followers to spread joy and positivity in their own communities, even if they don’t celebrate Holi.
March 17th is St. Patrick’s Day ☘️
Suggestions for a Personalized Approach:
Community Spotlight: Feature local Irish pubs, businesses, or parades to highlight the spirit of community.
Design Inspiration: Share St. Patrick’s Day-inspired home décor ideas using shades of green, gold, and other festive colors.
Highlight Luck: Share a story of a client’s “lucky” home-buying experience or how real estate transactions can sometimes feel like finding your own four-leaf clover.
March 20th is Nowruz (Persian New Year) 🌸
Suggestions for a Personalized Approach:
Spring Home Maintenance: Share a checklist for home maintenance tasks to get properties ready for the season, such as cleaning gutters or checking HVAC systems.
Seasonal Decor Ideas: Suggest ways to refresh home interiors with light, airy décor for the new season, like adding floral prints or swapping out heavy fabrics.
Gardening Tips: Offer tips for preparing outdoor spaces or gardens for spring, encouraging followers to plant flowers or herbs for the season.
Embrace Change: Encourage followers to start new projects, whether that’s searching for a new home, organizing their space, or setting fresh goals.
March 20th is the Start of Spring 🌸
Suggestions for a Personalized Approach:
Spring Home Maintenance: Share a checklist for home maintenance tasks to get properties ready for the season, such as cleaning gutters or checking HVAC systems.
Seasonal Decor Ideas: Suggest ways to refresh home interiors with light, airy décor for the new season, like adding floral prints or swapping out heavy fabrics.
Gardening Tips: Offer tips for preparing outdoor spaces or gardens for spring, encouraging followers to plant flowers or herbs for the season.
Embrace Change: Encourage followers to start new projects, whether that’s searching for a new home, organizing their space, or setting fresh goals.
Prepare for holidays ahead of time with our calendar document in the Document Library.