Hi there new friends, I’m so glad you’re here for social media content inspiration curated specifically for the Windermere creator!
You should expect these emails on Mondays, or Tuesdays on holiday weekends, or if my Monday gets too hectic.
There is a human behind these - I’m Meaghan! I’m the Social Media Manager here at Services. Don’t hesitate to respond here if you have any questions, or you can contact me separately for general social media help and questions.
Let’s dive in…
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🚀 Trending:
TikTok:
I will see you there or another time
Recently used by Shay Mitchel
Lip sync over this audio with a video of you on the phone, or holding a phone-like object to you ear, and use text to add your own context.
Idea: When you’re talking with a new client on the phone and suddenly get awkward.
Not everybody gets this opportunity
Use text to add your own context over a video of either you lip syncing while acting, or showing “b-roll” that’s related to what you’re talking about.
Idea: When a buyer starts to doubt they’ll ever find their dream home.
Idea: When a seller realizes all the work they have to do to their home before they can list it.
Recently used by Sam Smith & Taylor Paul
You don’t have to use this whole audio, you can cut it off when it doesn’t work with what you’re trying to communicate.
Idea: When a buyer’s offer isn’t accepted.
Reels:
Lip sync and point to either side of the screen, then add text for the list of 3 things people are worried about, and 3 things they should be focused on.
Idea: (Buyers/Sellers/Real Estate Agents) are so worried about x, y, and z, when they forget what really matters is a, b, and c.
This one is set up to celebrate 3 different things, or something that happens often enough that you might have examples of celebrating it.
Idea: When the offers are rolling in after the open house. (Invite your clients, or your team to do this one with you!)
5 things you're obsessed with (template)
Use this as a template for a reel that helps your followers get to know you better by sharing 5 things you’re obsessed with. Be sure to include topics that you share to your account often, and one of them should probably be real estate😉
Timing: 3.3, 1.0, 0.1x10, 0.7, 0.1x7
Established Trends:
Who got you smilin’ like that? TikTok & Instagram
Record yourself with a very big smile, or piece together a few videos of you smiling and celebrating something, then use text to tell your followers what it is that makes you smile so big.
Idea: When I get a new referral client.
Idea: When I get to go shopping for the housewarming gift.
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🏡 From the Windermere Blog:
Making a Down Payment on a Home
What is a Homeowners Association & How Much are HOA Fees?
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✨ Audio for Immaculate Vibes:
🍁Fall Vibes🍁 Practical Magic TikTok & Instagram
“Love Story” on Instagram
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🗓 On The Calendar This Week:
Thursday the 15th marks the start to National Hispanic Heritage Month - download Windermere’s graphics from the WORC to share with your audience on social. We also have graphics that say Latinx if that better matches your identity and how you celebrate the month.
Deadline to submit a 50th Anniversary story or legacy nomination for a chance to be featured on Windermere’s social channels is this Thursday!
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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☝ You’re The First To Know:
Submit your story for a chance to be featured in an upcoming blog about Haunted Houses. These are due Friday September 23.
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📰 Some Relevant News:
Instagram is testing a re-gram feature
You can now schedule up to 10 Twitter Spaces events in advance
Meta says Reels account for 20% of the time people spend on the app
TikTok is testing a new feature that tells you who viewed your posts
LinkedIn is working on an in-app scheduling feature
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Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
Did you find this useful? Forward this to your Windermere colleagues: