not me going back to basics
Weekly Content Inspo 4/3
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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I thought it was time we returned to the basics and revisited evergreen content options! Let these suggestions inspire your upcoming content calendar.
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🌲 Evergreen Content
Content that can be used at any time. It’s not linked to a specific timely thing, like the news or season.
Highlight Local Business and Attractions
Real estate agents are in a unique position to highlight their communities. As part of the communities, and as a trusted source for recommendations, create content based on things you already know, and you might learn a little something too.
Interview a local business owner. Share your favorite order at a local restaurant. Spill a well known secret about the best place to find something.
Tip: Be sure to ask permission to film, and don’t forget to tag the business or location in your post.
Day in the Life
Film yourself and the things you do throughout a busy day. Even just a 3 second video or a quick photo from your day can weave into the overall story of what it’s like to be a real estate agent in your area. Add a voiceover and some trending music to add context and keep it interesting.
Tip: Add interest by taking different shots from different angles throughout the day. When filming, don’t just film left to right, try right to left, up and down, etc. When you switch view points every few seconds, you’ll keep your audience’s attention for longer.
Foundation Update
Work with your Foundation Rep to create an update you can share with your followers.
Highlight a recent event or donation. Interview your Foundation Rep, or create your own video explaining what the Foundation is, what is does, and how it’s central to our company.
I Just Learned…
As real estate agents you’re constantly continuing your education, through courses, mentorships, problem solving, and more. What’s something you recently learned that might help someone else? Share it!
Something You Should Know…
Share a piece of advice buyers, sellers, and owners should know. Even if it seems simple, your content could be the reminder they needed, but it can also open their eyes that they might be missing a key piece of information that could benefit them. Use the FAQs from your clients, or a problem you recently solved with a client.
Motivational Quotes
Who gets you motivated? What are some of their best quotes that you remember when you’re going through it? These pieces are easy to put together, and have multiple benefits: reaching people who are going through it and needed to see it and they let people know more about you through what you channel daily.
Why Windermere
Share with your audience why you chose Windermere for your brokerage. Include details like the tools you use and the support you get from your office, education, and resources.
Add #WhyWindermere and #WeAreWindermere to your post to be included with other similar stories!
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Are you new here?
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🏡 From the Windermere Blog:
Monday with Matthew: Will Rising Foreclosures Impact the Housing Market?
8 Tips for First Time Home Sellers
Mansion vs Estate: Features of Luxury Properties
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
April branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Wednesday 4/5 is the start of Passover
Sunday 4/9 is Easter
Monday 4/10 is #NationalSiblingsDay
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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