one 🌶️ trends (so easy!)
Weekly Content Inspo Week of 7/31/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
7/24: MWM - July Episode TikTok & Reels
7/24: BUYER TIP - Sunny side of the house by Teia TikTok & Reels
7/26: SOUND - There's some advice I make sure all my clients know by Caleb TikTok & Reels
7/28: COMPANY - All In For You Move In Day TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
This audio is being used for just about anything.
Ideas: Share an unrelated tip, suggestion, or the process of something with this in the background. Otherwise, tell a story about a time when you encountered some sort of betrayal like this song talks about.
Reels:
Use this sound with it’s natural transition beats to show the process of something, or how you put something together, most people will show the pieces of the outfit and then how they fit together, but as a realtor you can show the pieces of your listing presentation, or the marketing pieces you use when selling a home.
Idea: Show how to host an open house with a few key elements, like putting out the sign, setting up the welcome table, the snacks, and the tour.
Users are pairing this audio with videos of their loved ones or things they are obsessed with.
Idea: Show how obsessed you are with your career by piecing together clips from your recent adventures as a real estate agent.
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💪 Low Lift Idea:
Here’s something so easy you can try right now!
Record yourself like you’re texting and add text to the screen to share a conversation you had, or paraphrase a common conversation you have with clients. Here’s an example:
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Wildfire Preparation & Evacuation Tips
Gardner Reports are releasing region by region
5 Tips to Organize Your Closet
How to Avoid the Most Common Buying/Selling Mistakes
Monday with Matthew: Housing Market 2023
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
August doesn’t have any holidays with branded graphics, but you can find suggested content for all the national days and hashtag holidays on the HUB.
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
How to always have content at the ready: create a bank of b-roll, see more here.
Create a content calendar for easy social media marketing! Read more here.
📰 Relevant News:
Twitter is re-branding to X, and the changes are slowly rolling through as Elon’s team catches up with his announcement. Read more of the latest here, and here, and here.
TikTok rolled out text-based posts, read more here.
Meta’s Threads App has seen a significant decline in usage since it’s launch, read more here.