Ooohh Pwincess... Pwincess Where Are You? 👑👀
Bi-Weekly Content Inspo Week of 3/24/25
This newsletter is a resource for Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m KeeleyShaye Hill, and I’m the Social Media Manager at Windermere Services. I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick-start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
🚀 Trending TikTok & Reel Ideas:
Oh Pwincess… Pwincess, where are you?
The ‘Oh Pwincess’ trend is a hilarious, second-hand embarrassment-filled trend where creators lip-sync to a satirical, exaggerated voice (with a lisp) and search for someone or something in a ridiculously dramatic way. The audio has since become iconic for its cringy, over-the-top delivery, and people have used it for humorous or absurd situations.
Ideas for Application:
Me searching for my client’s dream home because they haven’t given me a single clue yet
Me going to track down my coworker who’s supposed to update the listing photos but hasn’t done it yet
Me looking for that one house key I swear I put in my bag
The ‘She Doesn’t Know It Yet’ trend is a cinematic and suspenseful TikTok trend that uses a casual, ordinary moment to foreshadow a life-changing event in the future. The ethereal track DIM by Yves sets the tone, making these videos feel like a pivotal movie scene before a major plot twist.
Ideas for Application:
"She doesn’t know it yet, but in one month, she’ll close on her first home."
He doesn’t know it yet, but in just a few days, he’s going to sign the deal of a lifetime."
"She doesn’t know it yet, but in a week, she’ll get the listing offer that changes her career."
He doesn’t know it yet, but in a few days, she’ll land a major listing that transforms her business."
Oh please you’ll only make it WORSE!
The ‘Oh Please You’ll Only Make It Worse’ trend is based on a scene from Frozen where Elsa, in distress, sings, “I can’t control the curse,” and Anna tries to reassure her by saying, “We’ll reverse the storm you’ve made,” only for Elsa to shut her down with a frustrated “Oh please, you’ll only make it worse.” This audio is now used on TikTok to highlight moments when someone's attempt to help or intervene only makes the situation worse, adding a dramatic flair to otherwise frustrating moments.
Ideas for Application:
“When a client gives feedback that I know won’t get us any closer to what they want.”
“When someone suggests that maybe I’m hangry and eating will solve all my problems.”
“When a friend tells me I’m just overthinking that tough listing.”
Give me $$$ or I’ll expose your camera roll!
The ‘Camera Roll Hacker’ trend is all about sharing a more personal side of yourself by giving your audience a sneak peek into your camera roll. The trend invites creators to showcase a mix of wholesome, candid moments—whether it’s pets, family photos, or day-to-day moments that might usually stay hidden. It’s a fun way to connect with your audience and share those behind-the-scenes glimpses that feel more authentic and real.
🎶 Trending TikTok & Reel Audios:
These sounds are perfect for splicing together some clips from your week, the background of a POV, or any video content that needs a little extra ✨oomph.✨
TikTok:
This background beat used on some of the 2010’s best hits is perfect for your next video that needs an upbeat vibe.
In the spirit of remixes, this bop is another high-energy sound to use for your next TikTok.
Reels:
The weekend is fast approaching, and this sound has Saturday written all over it. Use this trending audio to share your vibey weekend routine.
The feminine urge to listen to Chappell Roan on repeat just doesn't quit. Use this sound when you need to give your Reels a powerful boost.
📝 How to Use Instagram Captions To Your Benefit!
How are Instagram captions underrated?
You’re building your brand. Your tone of voice is PRICELESS.
Search is becoming more important which means the keywords you use are too.
They help your community and clients get to know you.
Depending on your niche, you can share extra value, too!
Short or Long Captions?
Short = great to use if you want your audience to take a specific action (AKA swipe through the carousel)
Long = great to use when you want to provide relevant resources people can save & come back to OR you want to catch up with your community
How to make them POP 💥
The best captions will sound like you, so make them shine through!
Add regular line breaks so they are easy to skim read.
Add in keywords after you’ve written the caption. (The easiest way to do this, add a title at the start of your caption)
Place CTA or call-to-action towards the top of your caption otherwise they might get missed!
We’re your biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Housing & Economic Update: What to Know About Inventory, Inflation & Interest Rates
Local Look: Western Washington Housing Update 3/6/25
The Biggest Home Buying and Selling Mistakes (and How to Avoid Them)
Is Downsizing Right for You? Here’s How to Decide
Housing & Economic Update: What to Know About Inventory, Inflation & Interest Rates
Making the Most of a Home Inspection
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
March 29th is Eid Al-Fitr 🌙
Suggestions for a Personalized Approach:
Celebrate Community: Highlight the importance of community and family during Eid, encouraging followers to reflect on the value of unity and togetherness.
Local Engagement: Showcase local businesses or events that are celebrating Eid in your area, supporting community traditions.
Reflect on Gratitude: Share how celebrating Eid encourages reflection, gratitude, and giving back, and invite followers to express their own gratitude.
April is Fair Housing Month 🏡
Suggestions for a Personalized Approach:
Educational Posts: Share insights on the history of the Fair Housing Act and its impact on the real estate industry and society.
Commitment to Equality: Highlight your commitment to promoting diversity and fair housing practices in your business and community.
Client Advocacy: Offer resources or tips on how clients can avoid discrimination in the home-buying or renting process, emphasizing the importance of knowing their rights.
April is Celebrate Diversity Month 🤝
Suggestions for a Personalized Approach:
Promote Inclusive Real Estate Practices: Discuss how diversity enriches the housing market, with an emphasis on the importance of fair and inclusive practices for buyers and sellers.
Local Business Spotlight: Feature local businesses owned by people from diverse backgrounds and cultures to highlight the contributions of these entrepreneurs to your community.
Inclusive Resources: Provide resources for potential buyers from diverse backgrounds, such as information on language assistance, cultural considerations in home buying, and more.
April is National Gardening Month 🌿
Suggestions for a Personalized Approach:
Boost Curb Appeal: Share tips on how homeowners can refresh their landscaping to enhance their home’s curb appeal — perfect for those thinking of selling.
Garden Inspiration: Showcase garden design ideas, from small patios to lush backyards, helping followers envision their own outdoor oasis.
DIY Projects: Suggest simple gardening DIYs, like container gardens or herb planters, for those with smaller spaces or balconies.
Sustainability Focus: Share the environmental benefits of gardening, like pollinator plants for bees or composting, to encourage eco-friendly habits.
April is National Autism Awareness Month 🎗️
Suggestions for a Personalized Approach:
Promote Awareness: Share educational facts about autism to help inform your audience and encourage empathy and understanding.
Highlight Local Resources: Showcase local organizations or events that support individuals with autism and their families.
Create Inclusive Spaces: Emphasize the importance of accessible, sensory-friendly spaces — both in homes and within neighborhoods — to help create welcoming environments for everyone.
Support Charitable Causes: Encourage donations or volunteer work for autism advocacy groups and nonprofits making a difference.
April 1st is April Fool’s Day 🎭
Suggestions for a Personalized Approach:
Playful Listing Description: Create a fun, joke-filled fake listing (e.g., "Comes with a pet unicorn!") — just be sure to clarify it’s an April Fool’s joke at the end.
Behind-the-Scenes Fun: Share a playful office prank or a lighthearted moment with your team to show the human side of your business.
Fake Renovation Trends: Post a mock "newest home trend" — like upside-down kitchens or glow-in-the-dark lawns — and reveal the joke in the caption.
April 2nd is World Autism Day 💙
Suggestions for a Personalized Approach:
Promote Understanding: Share educational facts about autism to help break down misconceptions and encourage empathy.
Highlight Local Resources: Feature local autism support organizations, sensory-friendly events, or programs available in your community.
Show Your Support: Encourage your audience to wear blue (the color representing autism awareness) and share why inclusion matters.
Create Accessible Home Tips: Provide ideas for creating sensory-friendly spaces in homes, highlighting how thoughtful design can support diverse needs.
Prepare for holidays ahead of time with our calendar document in the Document Library.