Sharing Goals & Your Experiences
Audio that's on the cusp of trending!
Hi there everyone!
Before we get into it, I wanted to let you know that I’m hoping to dig into this email a little bit more in the coming months and try to grow the audience to set up for a successful 2023. If you’d like to receive this weekly social inspiration, please subscribe to me on SubStack:
Side note: somehow this week is very Disney heavy. You’re welcome Millennials.
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This Week’s Inspo:
Reels:
This audio is set up to share 3 things, like this video example
Do it that way or do this instead
Use text overlay to show one way to do something, and then another, better way to do it
Idea: Sure you could sell your home one your own (include a long list of things they’ll need to do before they list), or you could hire a realtor instead (include a sub-title like “let me handle everything”)
Looks so fine and I really wanna make you mine
This audio is high energy and sets you up for no less than 16 opportunities to change the screen
Idea: Share a listing with some incredible features using close up images that zoom out
Idea: Share the process of listing a home with images and videos of all the steps along the way
Idea: Share the process of buying a home, acting out the many celebrations and sobering moments along the way until they find the home they really want to make theirs!
This audio is reminiscent of montages in videos where people are running or working on something to reach a goal, use that same vibe in your video
Idea: Thursdays when I’m running around looking at all the new homes listed on the MLS
Idea: When my buyers send me a listing they love from the Windermere Search App
Idea: The say a house goes on sale and I have a million little things to do
This inspirational speech is set up to show off the “tremendous amount of stuff” you’ve done to reach your goal
Idea: Share images and videos of you setting, working towards, and accomplishing your goals, whether it’s getting into real estate or having the best year yet
TikTok:
Use text to tell your audience what it is you’re a beginner at
Or lip sync this to show your team who is helping you through your first years as an agent
Idea: Pull in your mentor and use the text to clarify that even if you’re a beginner, you have the support team to help you through it
Idea: The market is quickly shifting and it might be a situation you haven’t dealt with before, use text to show what part of real estate is abnormal right now that you’re navigating through like a beginner
If you’re uncertain that this video could give the wrong impression, first make create a TikTok about the market shift and how it’s unlike anything you’ve seen before and how you’re navigating it, bring in a few guests to show the support you have from Windermere, and include a personal anecdote that might resonate with viewers, like how you learned from the Pandemic that life throws curve balls and you feel ready to handle it. When you’re ready to make the video with the trending sound, link to the longer talking video in the caption.
This song is all about reaching for the stars, share your goals and aspirations with your viewers
Idea: share photos and videos from when you first started out, and slow show the progress you made to reach your dreams
Celebrate your team with this encouraging audio, just remember to cut off before the bullying
Idea: Praise a team member who stepped in when you couldn’t get something done
Idea: save this to celebrate office staff who are doing an incredible job supporting you and all the agents in the office, you could even get a few other agents in on this!
What was the last thing that made you laugh so hard like Kris Jenner? Keep it real estate related.
Idea: When they choose a listing agent from a discount brokerage, and they got what they paid for
Idea: When they didn’t want to stage with their first broker, but give in with you, and finally see the value in it
Idea: Me to Me when I set my goal of selling 5 houses this year, and I just sold the 8th!
Hannah Montana Sometimes I put in the extra efforts
What do you do for your clients that’s a little extra, they might not notice, but it’s worth it to you
Idea: Act out scooting closer to someone talking about moving, getting dressed for a listing presentation, show off the many things you do to get the client
Idea: Act out all the ways you look for potential buyers for your client, like telling other brokers, going to networking events, etc.
More than you bargained for yet
When you’ve gone above and beyond for your client, at what point do they really see your value?
Idea: Use text to explain what you do for your clients that’s above and beyond what they expect, and lip sync and point at the “Am I more than you bargained for yet” part in the song
As agents, you can likely see things before they happen as you anticipate the next step in the process and the next question you’ll get asked, this audio can help you tell that story
Idea: Use this audio in the background as you act out or tell a story about an issue you thought was going to happen and how you either tried to avoid it, or dealt with it when it finally came
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✨Audio for Immaculate Vibes:
“Money Keep Comin’” Instrumental
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☝You’re The First to Know:
We’ll be collecting haunted house stories for a feature on Halloween, keep an eye out for submission details on the HUB!
Make sure to say hi to the Social Team at Windermere’s Homecoming at the end of September, you might make it into our content 😉 Prices go up Sept 1
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📰Some Relevant News:
Instagram is working on their BeReal clone
Meanwhile Snap has released a dual camera
TikTok is testing a new feed: Local *so much potential!