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Weekly Content Inspo Week of 1/15/2024
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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Now for the ✨INSPO✨
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Be sure to check out the recent posts on Windermere’s channels by our Agent Creator Group for content that’s easy to use on your own platforms.
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
This is a great opportunity to show a little personality to your audience and find people you have something in common with.
Idea: Share the snow near you from the recent winter storm, or some time spent in the mountains recently. If you’re not a snow person, share what you did when there was snow outside.
What’s something people need to leave alone? Maybe a myth people seem to believe, or a habit people should let go of?
Idea: clients reading into the hyper-negativity of the headlines.
Reels:
This one comes with a little choreography, but it’s simple and fun enough to not be too scary. Do the dance and use text overlay to tell people what you want.
Idea: testimonials from happy clients
Trending thanks to Saltburn, this audio is great to share your reactions to the movie, but you can also use it professionally.
Idea: Share things that might “murder” a transaction to avoid.
This remix can be used on pretty much any video, so add it to the background of your talking head post or a reel that shows the process of something.
Trending original audio for any video:
option 1 | option 2 | option 3
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Windermere Foundation Brings Cheer, Laughter, and Basic Needs in the Final Months of 2023
Pantone Color of the Year: Peach Fuzz
What is Italianate Architecture?
High ROI Upgrades for Equestrian Properties
Multi-Generational Homebuying Guide
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
1/15 - MLK Jr. Day
Prepare for holidays ahead of time with our calendar document on the WORC. Learn more on the HUB.
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✍ Write This Down:
Develop a b-roll library with these tips watch here