that's like exactly what i'm going for
Weekly Content Inspo Week of 3/25/2024
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
🚀 Trending:
With recent conspiracy theories and the Oscars, trends are hard to come by on TikTok and Reels right now. Here are some great trending audios you can use in just about any video you want to post.
TikTok:
What is this? (What are you three doing here?)
Match with the audio and introduce three things that are suspiciously meeting without you, for real estate you can list 3 issues that might be deal breakers, or name one thing that’s out of place.
Idea: during a house inspection - diy tile job, leaking pipes, mold, what are you doing here, in the bathroom?
It’s confession time, what’s something you are willing to admit now that it’s in the past? Maybe it’s a mistake you made early in your career that someone can learn from, or a low point during the pandemic.
Mostly used to complain, similar to the spongebob mimic meme, use this sound to comically complain about something.
I don’t normally like to recommend sounds with a negative vibe to them because it’s risky to complain about work when clients, vendors, and other agents might feel targeted. Be careful when you decide on what to complain about.
What I didn’t wanna happen just happened I gotta go
This sound has a lot of potential, use the last ~4 seconds to share something that you didn’t want to happen, but it did, so now you have to leave.
Idea: buyer’s perfect listing went off the market, i gotta go
Reels:
That’s like exactly what I’m going for
Add this sound over a job well done to share what you are proud of, or lip sync and use the text overlay to explain what you’re working on.
Many clients are nervous about the process or buying or selling their homes, but if they put their trust in you, they’ll be fine. What about you and your business practices can show trust? Use that in your reel!
Idea: Before - nervous and overwhelmed During - Feeling more confident with a great broker After - happy with their choice and a successful transaction
It ain’t no fun if I’m not cruising with you mashup
The beat to this audio is perfect for a slideshow of images from a recent listing or job well done.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
10 Costs Associated with Selling Your Home
Creating Space for a Stress-Free Zone in your Home
What is Wire Fraud and How to Avoid It
Toolbox Essentials for Homeowners
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🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
March is Developmental Disabilities Month, Women’s History Month, Cerebral Palsy Awareness Month and Irish-American Heritage Month
3/31 - Easter
April is Fair Housing Month, Celebrate Diversity Month, and National Gardening Month as well as Arab American Heritage Month, and National Autism Awareness Month
4/1 - April Fools
4/2 - World Autism Day
Prepare for holidays ahead of time with our calendar document on the WORC. Learn more on the HUB.
Just a head's up, the 'What I didn’t wanna happen just happened I gotta go' link is broken. It is missing the h at the very beginning of https:// :)