This & a brand new set of content inspo 📱
Bi-Weekly Content Inspo Week of 2/24/25
This newsletter is a resource for Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m KeeleyShaye Hill and I’m the Social Media Manager at Windermere Services, I curate these ideas every other week from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick-start you into something that works for your niche so it lands with your audience!
Are you new here?
Now for the ✨INSPO✨
🚀 Trending TikTok & Reel Ideas:
Talk about an easy video! Simply take an aesthetic video you have of something you love doing, a view you find yourself enjoying, or even a place you wish you were instead and add the text, “This &” whatever you wish you had in that moment! Feel free to use this opportunity to show what is most important to you, outside of your work! Some possible application ideas are:
This & my family
This & a Diet Coke and side of fries
This & my Kindle
“Wow! What an offer… Let me sleep on it tho!”
The “Wow, what an offer” trend uses an audio clip where someone reacts with surprise and excitement, saying, “Wow, what an offer!” It’s often used to humorously highlight situations where an "offer" (literal or figurative) is way less impressive than expected. Some possible application ideas are:
Text: “When your client gets a full-price offer on day one but wants to ‘wait for something better’”
Text: “When a buyer submits an offer $100K under asking and expects a yes”
Text: “When the buyers ask the seller to throw in all the furniture, a new roof, and a puppy”
“Are you up for a joyride later? Guess…”
This audio has amazing potential to set up a situation with an obvious or predictable outcome. The first line introduces the scenario, the second line adds curiosity (“What happened?”), and when the beat drops on “Guess”, viewers already know what happened without needing further explanation. It’s perfect for poking fun at relatable, ironic, or inevitable situations—like classic real estate moments! Some possible application ideas are:
“The buyers said they were in no rush to find a home.”
“What happened?”
“GUESS.” (Cut to them putting in an offer that night.)Caption: “House hunting has a way of speeding things up!
“The seller said they were going to price competitively.”
“Did they take your pricing advice?”
“GUESS.” (Cut to an overpriced listing sitting on the market.)Caption: “Trust your agent on pricing, folks.
“The client swore they wouldn’t fall in love with the first house they saw.”
“What happened?”
“GUESS.” (Cut to them writing an offer that night.)Caption: “It happens every time.
“Because you know in a moment it could all…”
Life, like trends, is unpredictable. Use this sound to highlight transformations, ranging from funny and dramatic, to the completely unexpected. Some possible application ideas are:
Staging before and after the transition
The exterior of the home before and after placing your on-market or sold sign
Showing your clients before and after they receive their keys, offers, etc.
🎶 Trending TikTok & Reel Audios:
These TikTok sounds are perfect for splicing together some clips from your week, the background of a POV, or any video content that needs a little extra ✨oomph.✨
TikTok:
Use Sabrina Carptener’s new anthem 15 Minutes for your next TikTok that needs the ultimate pop princess vibe.
Sweet Heat Lightening by Gregory Alan Isakov is still being used as the chill folk beats you need in your next relaxing video.
Reels:
Strike a pose! Use this trending sound when you need to dial up the confidence in your Reels.
Use the beat in this audio to show off anything you have a lot of in your camera roll.
Love is still in the air this month and in your Reels. If you're livin' la vie en rose, use this as your soundtrack.
👷 Using the B.U.I.L.D. Method on Social!
I saw an Instagram post the other day with the idea, “If I had to start my Instagram over today, I would use this method!”. I love all of these tips and I think these are AMAZING reminders on how to optimize your social media posting. Introducing the B.U.I.L.D. Method.
🔹 B - Bio Optimization → Make your profile clear, searchable, and conversion-ready.
🔹 U - Understand Your Audience → Know who you’re talking to and what they need.
🔹 I - Intentional Content Strategy → Plan content that engages, educates, and converts.
🔹 L - Leverage Engagement → Build relationships and trust by interacting daily.
🔹 D - Develop Consistency → Show up consistently with a sustainable posting schedule.
We’re your biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Is Downsizing Right for You? Here’s How to Decide
Housing & Economic Update: What to Know About Inventory, Inflation & Interest Rates
Making the Most of a Home Inspection
Finding Your New Home in Four Steps
—
🗓 Upcoming On The Calendar:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Find holiday resources on the HUB > Social Media Resources.
February 28th is Ramadan 🌙
Suggestions for a Personalized Approach:
Educational Post: Share the significance of Ramadan and how it’s observed to foster understanding and inclusivity.
Community Spotlight: Highlight local events, mosques, or initiatives that support the Muslim community during Ramadan.
Show Support: Share thoughtful ways to accommodate or support Muslim friends, neighbors, or clients during this time (e.g., scheduling flexibility for fasting hours).
Celebrate Community: Post about Ramadan’s values of charity and giving, encouraging followers to donate to local causes.
March is Women’s History Month 💖
Suggestions for a Personalized Approach:
Highlight Women in Real Estate: Share stories of influential women in real estate history or spotlight female industry leaders.
Local Spotlight: Feature women-owned businesses or organizations in your community.
Educational Post: Share historical milestones or achievements of women who have shaped industries and society.
Community Engagement: Encourage followers to tag and celebrate the women who inspire them.
March is Developmental Disabilities Month 🌟
Suggestions for a Personalized Approach:
Educational Post: Share facts about developmental disabilities and the importance of inclusion in communities.
Advocacy and Accessibility: Discuss ways to make homes, workplaces, and public spaces more accessible for all.
Encourage Support: Provide resources or ways followers can contribute, volunteer, or advocate for inclusivity.
March 8th is International Women’s Day 🌸
Suggestions for a Personalized Approach:
Spotlight Inspiring Women: Highlight women who have made significant contributions in your industry, especially real estate, and beyond.
Personal Reflection: Share how a particular woman or group of women has inspired you in your personal or professional life.
Community Engagement: Celebrate local women-owned businesses or organizations that support women’s empowerment.
Prepare for holidays ahead of time with our calendar document in the Document Library.