this is 100% your look connie baby
Weekly Content Inspo Week of 9/25/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Sound - Your Hopes All In For You by Sarah TikTok and Reels
Blog - 10 Important People in the Selling Process TikTok and Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
the 1 by Taylor Swift 🌶️🌶️🌶️
This song is perfect to show the disappointment and hope that buyers feel when searching for a house.
Idea: act out like a typical buyer who had their offer rejected and thinking about the house that was almost, “the one.”
get him back by Olivia Rodrigo 🌶️🌶️🌶️
This audio comes with a dance, but it’s also set up well to show 2 opposing ideas that might be pulling you in one direction or another. Think of 2 things that can be true at the same time, and use text overlay to change the words of the song to your concept.
Idea: I want a big garage, I want a great kitchen, I want to move in now, I want to remodel everything, etc.
Reels:
I pay attention to things most people ignore 🌶️
As a realtor you have an eye for things most people miss. Share something you saw, or thought of, or remind your clients often.
Idea: Film yourself going through the buyer’s offer and all the sticky notes you’ve added to it to make sure your clients know what each piece means.
This is 100% your look connie baby 🌶️🌶️
Every client has something they’re looking for, share a story, or a few, based on real clients that you’ve seen light them up. Maybe it’s the fireplace they’ve been searching for, or a project they can envision while on a tour.
Idea: Use the greenscreen to share a photo/video you have of something your client loved, film yourself acting as the client getting excited that you found their thing.
Calling you 🌶️
This audio is easy to use and has a great beat that makes syncing your clips with it very easy. The trend is usually to pick up the phone and show off scenes from your travels, or outfits. You might use it to promote a listing and all the features that might “call” to a buyer.
Idea: Answer a call from a client and ighlight all the houses you sold so far this year.
You are a rockstar in my eyes 🌶️🌶️
Celebrate a win with this audio and share something your teammate or client did that made them a rockstar in your eyes.
Idea: use text for context, and lip sync to this audio sharing a client story about their latest DIY in the house you helped them buy.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
Have you signed up for the 20-day Reels Challenge?
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
5 Features of Traditional Interior Design
Buying an Equestrian Property: Prioritizing House vs Land
What Does DOM Mean in Real Estate?
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
9/25 - National Cooking Day
9/29 - National Coffee Day
10/1 - Start of Down Syndrome Awareness Month, Filipino-American History Month, and LGBT History Month
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
4 calls to action for your listing posts. Watch here.
📰 Relevant News:
Add more details to your bio on X (Twitter). Read more here.
TikTok adds labels for AI generated content. Read more here.
TikTok is teaming up with Wikipedia, which means they’re coming for Google. Read more here.