Happy Monday Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
Are you new here?
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
FAQ - How Long Does It Take to Close on a Home? by Teddy TikTok and Reels
Sound - Mountain headline by Heather TikTok and Reels
Myth - Renting is Cheaper Than Buying by Derrik TikTok and Reels
More Than a Home by Nicole TikTok and Reels
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
1989 (Taylor’s Version)
Create a video with any of the re-released or vault tracks from 1989.
Halloween
Share your Halloween costume with a matching audio. This year’s theme: as unserious as you can get. Many creators are getting a laugh from sharing their cute counterparts and turning the camera on them in their ugly/awful/hilarious costume that finishes the group costume.
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Windermere Offices Support Communities Through Donations & Volunteerism
9 Options to Remove, Hide or Play Down a Popcorn Ceiling
Is Co-Buying a Home Right For You?
—
🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
10/31 - Halloween
11/1 - Día de los Muertos
11/1 - start to Military Family Month, Movember, National Homeless Youth Awareness Month, and National Native American Heritage Month
11/5 - Daylight Savings Time Ends
11/5 - National Donut Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
Use the “SWEAT” approach to social media: read more on Inman
Have you seen the CTA “Comment with code and I’ll DM you” - here’s how to apply that to your social strategy: The app is called Manychat
You can also set up answers to FAQs in Instagram DMs, here’s how