Threads & Trends
Weekly Content Inspo Week of 7/10/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
I’ll be OOO next week, so no newsletter next Monday.
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New Social Media App: Threads (The New Twitter?)
Created by Meta, Threads is a text based social media platform that launched last week.
Here’s everything you need to know about the App from the team at Instagram, and some great advice from the team at Later.com.
Leadership at Meta have all expressed their intentions to continue to improve the app, so what it looks like today may be completely different here soon. If you decide to download the app, you can explore the space and connect with other early adopters, but don’t abandon your strategies on other channels, especially Instagram.
For now, Threads users are talking about how clean and exciting the new experience is, free from ads, and minimal bots. If you’re an early adopter, it’s worth playing around. But don’t feel pressured to access it earlier than you’re ready. There’s reason to be cautious as they work to align their data collection according to the EU’s Digital Market Act (DMA), here’s more about that.
I also suggest re-familiarizing yourself with Windermere’s Social Media Policy.
Have you hopped on Threads yet? Tell me about your experience in the comments!
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And now for our regularly scheduled newsletter:
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
7/5: FAQ – Bigger isn’t always better by Caleb TikTok & Reels
7/6: Sound – Keep up the great work by Teia TikTok & Reels
7/7: For Agents – Why Windermere Christina Siwek’s story TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
Sick & Twisted 🌶️🌶️
This audio is a funny way to complain about something, it does have a swear word in it though, which I normally try to avoid. But if you’re comfortable with that on your channel, go for it!
Idea: POV Buyers right now with this low inventory
Reels:
With a healthy drop and some great templates, this sound can be used for a wide variety of content options. Time it with a slideshow of photos and videos, use it as background music for a talking head video, share a day in the life, the progress of a project, so many possibilities.
Idea: Looking for a way to switch things up? Here’s your sign to become a real estate agent. [insert scenes - photos and videos - that romanticize your business]
Another easy addition to any video, this trending audio offers a great background sound with a switch in the beat that’s great for a transition. Time it with a slideshow of photos and videos, use it as background music for a talking head video, share a day in the life, the progress of a project, so many possibilities.
Idea: Day in the life from the POV of the food I eat, share the meals and snacks and where you eat them.
Spill the Tea 🚨early trend🚨
Sync your movements to this sound and use text overlay to share some industry news, local market stats, or bust a myth.
Idea: It may be a seller’s market, but that doesn’t mean first time home buyers can’t enter the market.
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💪 Low Lift Idea:
Here’s something so easy you can try right now!
Record yourself like you’re texting and add text to the screen to share a conversation you had, or paraphrase a common conversation you have with clients. Here’s an example:
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
Monday with Matthew - 2023 Top Predictions | Mid-Year Update
Tips for Home Pest Control & Prevention
How to Research Home Prices Before Selling
DIY Projects: How to Install Patio Pavers
6 Natural Cleaning Solutions for your Home
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
July holiday graphics are available. Click here to see the month’s content and suggestions.
Saturday 7/15 is Pet Fire Safety Day
Saturday 7/22 is National Hammock Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
📰 Relevant News:
Threads launched last week, Social Media Today has a good look at the app, some brands to follow, and insights into the coming features. Read Here.
Collaborate with more creators on your Instagram posts with this Brand Collab update. See more here.