Hello Creators,
I wanted to start off today’s message acknowledging the ongoing war between Israel and Palestine and the impact that can have on how you move through your day and spend time on social media.
While social media is a source for news and a place to share thoughts and opinions, I also want to point out that not everything is truthful on the internet and not every thought that comes into your mind needs to be posted. Please remember kindness and compassion in every interaction, in-person and online.
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This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
Are you new here?
▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Blog - Emergency Preparedness by Nicole TikTok & Reels
FAQ - Do I have to stage my home to sell it? by Alex TikTok & Reels
Myth - You Need 20% for Your Down Payment by Michelle TikTok & Reels
Sound - AIFY Dreams & Skills by Krisie TikTok & Reels
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
You can go back to your regular life or you can learn the truth. The first one. 🌶️🌶️🌶️
Show your audience 2 options with text overlay, and choose the first one. Cut off there if you want a more serious take, or make the 2nd choice the better option if not the most conventional, and use the rest of the audio for a funnier take.
Idea: Choosing your career in real estate compared to a new career, or the old career you had before you started as an agent.
Idea: Buyers choosing between homes and Sellers choosing between offers.
Let me take you to a better place (*NSYNC)
Great background music for a hometown feature, listing tour, or daily vlog.
Idea: Highlight some of your favorite spots in your neighborhood/city/region.
Reels:
Romanticize your videos with clips from your daily life, or an active listing, or add these trending songs behind any talking video you plan to post to give it a little boost.
I’m still in love with you, I wanna see you dance again
Real Love Baby by Father John Misty
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
5 Features of Greek Style Architecture
Windermere-UW Aspire Internship Builds in its Third Year
Here’s Your Fall Home Maintenance Checklist
Monday with Matthew - How Low Inventory Is Affecting the Housing Market
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
10/9 - Indigenous Peoples’ Day
10/9 - Columbus Day
10/12 - National Savings Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
How to run a quick social media audit: Click Here
📰 Relevant News:
YouTube is testing a twitter-like text feed in their mobile app to help creators connect with their audience. Read More Here