Why is everyone acting weird towards me?
Weekly Content Inspo 4/24/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
What Happens After Making an Offer on a House by Sarah Ayala TikTok & Reels
Seller FAQ – Vacant homes get more showings by Caleb Jessup TikTok & Reels
Day in the Life of a Windermere agent by Teia Golden TikTok & Reels
Sound – You’re not going to believe this! By Caleb Jessup TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
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🚀 Trending:
TikTok:
Why is everyone acting weird towards me?
Is there an elephant in the room, or a shift in the vibe? Lip sync this audio and use text overlay to tell the story about why people might be acting different around you. Ask a few friends to act out the part with you!
Idea: When you come back from a Ninja training and it’s your whole personality now.
This is a fun sound for any walking video, but especially if you’re walking toward something you’re excited about.
Idea: me on my way to the first of many tours with my new clients!
Reels:
In another life not this one though
This quote from Cody on Peloton is a mood, lip sync it while you film yourself doing something that you love to do, and won’t stop anytime soon. Choose an unhealthy obsession to go more personal, or something extra you do for your clients for a more professional options.
Idea: mowing the lawns of my seller’s homes while they’re out of town.
A lot of videos in this trend are sharing toxic traits, or annoying things they have to deal with in their industry. I don’t like promoting negative trends, so while that’s something you can do, I recommend finding a positive way in here. You can be self-deprecating, or turn it into a lesson about things you shouldn’t let slide.
Idea: my clients when I make my terrible dad jokes.
Idea: clients who think we should skip the inspection, but as a seasoned realtor I know better.
When everything feels like a movie | Romanticize your hometown
Instagram reels lean toward the romanticized moments of life, these are two of those latest trends.
Ideas: Share clips from your hometown to these sounds for a low-lift option, or highlight some of your favorite local spots.
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🎤 Original Audio:
In your own words… answer the question:
What are some things you offer your clients that other real estate agents don’t?
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🏡 From the Windermere Blog:
Windermere Foundation Continues Tradition of Supporting Local Schools & Children
How to Improve Your Curb Appeal
Managing Your Investment Property: DIY vs Hiring a Professional (like Windermere Property Management)
10 Important People in the Home Buying Process
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
May holiday graphics are available. Click here to see the month’s content and suggestions.
April branded graphics are also on the HUB.
Wednesday 4/26 is National Administrative Professionals Day
Sunday 4/30 is National Adopt a Shelter Pet Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
Are you new here?
🎓Upcoming Trainings:
TODAY! Register Here
Join me & Karen Peterson for our Canva Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your questions about Canva!
Thursday 5/11 Register Here
Learn simple design best practices to take your graphic design skills to the next level from me & Brett Hallonquist, Creative Director/Senior Designer at Windermere.
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✍ Write This Down:
How to stitch a TikTok + 7 tips to make them great Click Here
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📰 Some Relevant News:
Add up to 5 links in your Instagram bio Click Here
LinkedIn shared how it’s algorithm works in their effort to reduce spam Click Here
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