you think i'm crazy and that's not fair
Weekly Content Inspo 3/20/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
We re-purposed a section of the last Monday with Matthew focusing on the buyer demographics for the coming years. Add your insights by Remixing on Reels & Stitch/Duet on TikTok.
Myth: Cash always wins, but that’s not always the case and Caleb’s video busts that myth. Add your own reasoning, or highlight his video by Remixing on Reels & Stitch/Duet on TikTok.
Sellers often ask Teia about Contingencies, so she shared her answer in her video this week. Have something else more specific for your audience you want to add, or want to feature her answers on your page? Remix on Reels & Stitch/Duet on TikTok.
What’s the difference between a house, a townhouse, and a condo? Alex re-purposed our blog post to share the differences for buyers considering their next home. Remix on Reels & Stitch/Duet on TikTok.
Use this audio the next time you’re looking at your favorite view, or better yet, share an old video you already have! Use the audio in Reels & the sound on TikTok.
Learn how to Remix & Stitch/Duet with this HUB post.
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🎤 Original Audio:
There doesn’t seem to be a lot of new trends this week that have a good tie to real estate content, so your best bet is original audio.
In your own words… make a video about a topic like these:
How do you get a home ready for sale?
What are the benefits of owning a home?
Why should home buyers or home sellers work with a real estate agent?
What are some questions home buyers or home sellers can ask agents when interviewing different brokers? Then let your audience know you’ll follow up with the answer to them if they comment which one they are the most curious about.
Answer a recent question you got from a client, especially a question you get a lot, or have been getting more recently.
Tell the story of a recent client (with their permission and maybe with a name change) of a problem that came up and how you solved it.
Did you notice a trend that could work? Share in a comment:
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🚀 Trending:
TikTok:
You think I’m crazy that’s not fair
Idea: share what you’re life is like with this sound to prove everyone who said you couldn’t do it wrong!
Idea: when a homeowner remodels [insert room] and doesn’t get a return on investment because in reality [insert a different room] gets a better ROI when selling.
Idea: show the 10 steps it takes to prepare a home for the market.
Reels:
Idea: use b-roll from your day to show how you get up and just start to work towards your goals.
Smart ways to live (Also on TikTok)
Idea: getting pre-approved before shopping for your new home, that’s a smart way to live.
Idea: time photos of your latest listing with this sound.
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We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
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🏡 From the Windermere Blog:
Mansion vs Estate: Features of Luxury Properties
Selling Your Home in a Balanced Market
5 Features of Mid-Century Modern Design
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
March branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Tuesday 3/21 Nowruz
Thursday 3/23 Ramadan Starts
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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Are you new here?
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✍ Write This Down:
Carousels on TikTok for more profile visits watch on TikTok
AI tools for marketing and content creation watch on TikTok
Video editing tip: keep the eye line in every shot watch on TikTok
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📰 Some Relevant News:
Top 8 is making a comeback with Instagram’s new “Top 3” sticker for Stories read more here.
TikTok is sending influencers to DC to help sway legislation against banning the app. Meanwhile they just made a deal with MLS for exclusive content on the app and more.
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