Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
Now for the ✨INSPO✨
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Myth - 3 Common Myths by Destiny TikTok and Reels
WRE - Greg Love’s Story TikTok and Reels
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
Oh my goodness I love this question! TikTok and Reels
Use text to share a question you answer all the time at the beginning, then share the answer.
Idea: Answer a FAQ or a Myth.
I’m doing better, I made it to September TikTok and Reels
Romanticize your life so far this year with this audio. Share clips from your summer, or since January that give your audience a good idea of what you’ve been up to and why you’re doing so well now.
Idea: Get vulnerable with your audience and share a hardship you have overcome this year.
There’s a dance to this song if you want to do that, but otherwise it’s a great audio to add to almost any video to help reach a large audience and increase your views.
Another viral song that’s worth trying the dance, or adding to the background of your video. It’s the Radio Mix, so no swear words, and a good beat that offers you a good flow to your edits.
Idea: Use the lyrics for inspiration and show how you aren’t inconspicuous when you’re working.
Reels:
Pick something you would do for free
This sound is for the ultra-passionate agents out there who love helping their clients find their new homes. Lip sync to this, or use b-roll from your time as a broker to share your favorite parts of being a Windermere Real Estate agent.
Idea: Collage videos from recent move-in day or key days or contract signings to show the happy clients who make it all worth it.
This audio is set up for a lot of quick transitions to show the many photos and videos you have of something. Pick a theme and collect 12(sih) photos and videos then use sync to align with the sound.
Idea: Show off the listings you’ve sold so far this year.
Replace the words to this using text overlay to share something people don’t realize about your job.
Idea: Selling homes is much harder than people realize - you make it look easy - thank you, Barbie
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🎓 Take The 20-Day Reels Challenge:
Have you signed up for the 20-day Reels Challenge?
This Learning Plan starts with a how-to guide and some feature overviews you’ll need for your first 20 videos. You’ll progress through each day building on your skills, expanding your knowledge, and gaining confidence as each challenge slowly takes you from beginner to intermediate video creator.
For the final assignment of this challenge, you’ll analyze your content’s metrics and discern your next moves with these insights. Those who turn in the final assignment will receive 20 more video prompts to keep the content going!
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
What Does DOM Mean in Real Estate?
A Guide to Permits and Regulations for ADUs, Sheds, & More
What to Do After Moving Into a New Home
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
None of these have branded templates from the graphics team here at Services Co.
9/22 - Car Free Day
9/24 - Yom Kippur
9/25 - National Cooking Day
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
Why you should use in-app editors for your short-form videos. Learn More Here.
How to get more from your LinkedIn with these profile tips. Read More Here.
📰 Relevant News:
Meta updated their Lead Gen ads best practices. Learn More Here.
Instagram added a “Following” Tab to Reels. Read More Here.