Let’s go back to the basics this week with some evergreen content:

• Office Tours

  • Give a tour of the Windermere office, introduce yourself and some coworkers who clients might interact with, like staffers and your DB

  • Show off your at home workspace

• Daily Routine

  • No need to film yourself getting out of bed, but show off how you start your day, like journaling, and connecting with your sphere, and checking the MLS, etc.

  • Share your meals, coffee/tea intake, and other habits like working out, walking the dog, spending time with family, etc.

• Get to Know You

  • Share your favorite activities, like hiking, reading, wine tasting, mountain climbing, gardening, cooking, gaming, interior design, fashion, painting, thrifting, vinyl, fixing cars, bird watching,

• Neighborhood Recommendations

  • Show your favorite spots the next time you visit

  • Fav takeout, happy hour, coffee shop, park, walking trail, beach/pool, gym/studio, etc.

• General buying/selling advice (find inspo in our blog)

• What you just learned in a recent ProDev course

• Foundation Updates

  • Share the latest Foundation event your office hosted

  • Celebrate raising $2 million so far this year, and promote your next Foundation event, or remind people that a portion from every sale goes to the Foundation, especially if you have one of the Foundation riders on your signs

  • Talk about the upcoming Fantasy Football League that’s supporting the Foundation, or other event/activity - prompt participants to predict who will win, or why they think they’ll win this year

  • Share where you volunteer

• Market News/Trends,

  • Remix last month’s Mortgage Rates Update, or How Inflation Impacts Mortgage Rates

  • Stitch/Duet last month’s Mortgage Rates Update or How Inflation Impacts Mortgage Rates

• Listing Highlight

  • Take a tour of a listing you have on the market

  • Review how you were able to sell a recent listing you’re proud of using greenscreen and pointing out what was needed in each area, like landscaping and staging, but also remodel before and after

  • Talk about your favorite feature or room in a recent listing, on the market or sold1

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📰 Some Relevant News:

• What’s Evergreen Content? Here’s what it is, and why it’s important

• Add an “Add Yours” Sticker to Reels Here’s How

• Other Updates include Better Remix Options, including remixing photos, new templates, and boosting reels as ads (boosts only avail to business accounts)

• Latest update in accessibility on TikTok

• Get more familiar with TikTok in the Creator Portal

Happy Creating!