cut the whole roster
Weekly Content Inspo Week of 8/28/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
There will be no newsletter next Monday, enjoy the holiday weekend!
Now for the ✨INSPO✨
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❓Quick Question:
80% of you last week were interested in a Reels Challenge. I’m curious now…
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Company - Craig Gaudry's story Reels & TikTok
Blog - Pre-Approval vs Pre-Qualifications by Sarah Reels & TikTok
Sound - It’s the end result, I’m All In For You Reels & TikTok
Learn how to Remix & Stitch/Duet with this HUB post.
Are you new here?
🚀 Trending:
🌶️=easy, 🌶️🌶️🌶️🌶️🌶️=hard
TikTok:
Creators are using this to share what they’ve cut out of their lives, whether it’s crutches or their negative self talk, realtors can use this to show a little personality and business growth. Cutting the roster of things that weren’t supporting you anymore.
Idea: Collect 3-4 things that you have let go of and use text overlay to replace the 4 options listed in the audio while you lip sync. The advanced option would be to act out both parts with a small costume change to differentiate the 2 characters, or ask a friend to play Nicki Minaj.
Reels:
Build up your content with a count of 1, 2, 3, and transition with the music to show the process of something.
Idea: start with the before pictures or videos of your listing, then transition with the music to show a sped up version of all the work you put into it before you listed it. *be aware of local MLS and DOL rules about promoting a listing that’s not live
mah na mah na, do doo do doo do
Minding my own business, not listening to the haters, completely unaware of any negativity. Use this audio to show how unbothered you are by the naysayers or how motivated you are by the positive people in your life.
Idea: Use text over a clip of you minding your business to explain what you’re blissfully ignoring, or using as motivation.
(I always prefer a positive approach to trends, rather than leaning into the complaining and trash talking that happens, so while this is an ode to the haters, walk that line between the negative and positive, or lean fully to the positive side.)
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
Love this newsletter? Be sure to send it to your Windermere colleagues who would love it too!
🏡 From the Windermere Blog:
5 Ways to Add Privacy to Your Patio or Balcony
Understanding Contingent Offers: A Seller’s Guide
Monday with Matthew - US Home Prices & Housing Affordability
10 Qualities to Look For in a Real Estate Agent
How to Design Small Spaces At Home
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
No holidays this week, but the holidays for September are now available on the HUB!
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
✍ Write This Down:
Optimize Your Content for Social Entertainment: Read More Here
📰 Relevant News:
LinkedIn updated their algorithm, allowing posts to reach more people and reduce your notifications. Incredible. Read More Here
X (Twitter) is changing the way links show up, which might mean a small change in posting tactics on the app. Read More Here