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Weekly Content Inspiration 1/16/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library. Don’t hesitate to reach out, leave a comment, or reply to this email for more support, suggestions, and/or feedback!
Quick question for you - did you try any of last week’s, or any previous newsletter, trends and ideas? If so, how did it perform? Let everyone know in the comments!
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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🚀 Trending:
TikTok:
Trying to convince the algo to find my perfect audience
This trend relies on your niche. Use the text in your video to explain the perfect specific audience for your content. Remember the importance of SEO here, so you should use words and phrases you use often, and make sure the caption re-iterates these.
Idea: Me convincing the algorithm to show my content to renters who don’t have generational wealth to purchase a home and are still paying off their student loans but dream of owning one day.
Let’s try this again. What’s something that didn’t work the first time, or some failed attempt, that you want to try again. Use text to explain while lip syncing and either turning around, or holding something and moving it around your head like a halo (if you know that dumb bell/kettlebell movement).
Idea: Sellers after trying to sell their home like it was July 2020.
Looking back at a mistake or misconception you once held, but have since learned that it wasn’t that, this audio let’s you explore that growth. You can also take the “POV” role of a client who needs a reality check.
Idea: POV Buyer who was trying to save 20% down, when they didn’t need to.
This song is trending as a great background song, or a letter to your ex.
Idea: List the many ways your office empowers you and the technology you have access to as a Windermere agent that let’s you run your business the way you want to.
Crossing Over:
Shut up it is not Reels & TikTok
Another reality check sound, what’s something that you are a little bit in denial about? You can also take the “POV” role of a client with this.
Idea: Sellers trying to get the same price their neighbor got for their home last summer.
Reels:
Use the first section of this audio to list three things someone should know.
Idea: 3 things you can do to buy a home this year.
Ladies & Gentlemen, The Weeknd
Share what you did this weekend, or highlight an easy weekend trip from your city (example with template)
Idea: Take a weekend trip, or use videos and images from your last mini-road trip, to show something people can do that’s nearby your city.
Always looks worse before it looks better
Ideal for before and after, especially staging day or landscaping upgrades.
Idea: Record a pan of the room as the team moves the furniture in, transition to what the room looks like now that it’s staged & on the market.
What do you do around here? (Re-trending)
This trend is back. Either re-create it with another video, or consider re-posting the last video you made.
Idea: Lip sync to this and use text to show all the parts of the job that you do from customer service to marketing to project manager to therapist.
This happy beat is being used to show you on your way to your ideal client, usually skipping.
Idea: Me on my way to meet with a buyer who is pre-approved and has their must-haves list ready!
I love this because it’s another way to let text move on and off the screen without pointing and dancing. Instead, pound your fist and then swipe your hand to show the idea & move to the next one.
Idea: What should a seller be prioritizing this year to get their home on the market?
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✨ Audio for Immaculate Vibes:
Rebels x Royal Cinema on Reels
Miss You x Oliver Tree on TikTok
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🎤 Original Audio
In your own words… answer the question:
What can renters do now to prepare to buy their first home?
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Are you new here?
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🏡 From the Windermere Blog:
How to use Viva Magenta in Your Home
Staying Safe When Selling Your Home
7 Tips for Sustainable Living at Home
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
Sunday 1/22 is Chinese & Lunar New Year - Here are some suggestions on how to celebrate on social media: Chinese New Year and Lunar New Year on the HUB
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
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✍ Write This Down:
Hashtags Aren’t Dead Watch Here
Growing on TikTok Watch Here
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📰 Some Relevant News:
You can now tag your location on TikTok - Watch How on TikTok
Instagram navigation is changing - Instagram Support Page
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Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
Did you find this useful? Share with your colleagues:
This is great, thank you!