Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
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Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
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▶️ Just Posted:
Use these recent posts in your next video, stitch/duet on TikTok or remix on Reels, or find inspiration in the content for your own video!
Monday with Matthew – Mortgage Rate Predictions & Misconceptions on TikTok & Reels
Blog - Understanding the value of your Home by Sarah Ayala TikTok & Reels
Blog – 5 Ways to Incorporate Nature into Your Home by Destiny Daranykone TikTok & Reels
Sound – Buying a Home is a Simple as 1, 2, 3 by Teia Golden TikTok & Reels
Learn how to Remix & Stitch/Duet with this HUB post.
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🚀 Trending:
TikTok:
You better not act like a Wes Anderson film
I hesitated to include this one when it first popped up, but it’s quite frankly taken over the internet. It’s a pretty advanced level trend though, and requires a lot of long held shots that are aligned, not to mention text editing. But if you’re willing to put in the effort, here’s an idea or two for real estate. Be sure to check out the top examples of this trend on the audio page for inspiration.
Idea: “you better not turn a home selling process into a Wes Anderson film” showing the process of selling a home, from arriving to your first walk through (with shots of you walking up to the door, walking across a door and doubling back to peak into a room quick transition to what’s in the room, maybe something cute or funny with small movements, workers hammering during a renovation or planting in the yard, the sign being hammered into the ground or the open house signs getting set up, opening the door for a tour, shaking hands with the buyers.
Idea: “you better not turn this home tour into a Wes Anderson film” and film yourself standing still while you narrate the home tour in every room, with shots of you walking up the stairs or past doorways, maybe measuring something or fixing a painting that’s just off to perfectly straight.
Reels:
This audio works well behind most any video especially content that shows something you love. Add it to some existing b-roll, show the process of something, highlight a favorite local spot, or a montage of your season so far.
This audio works well behind most any video especially content that shows the great outdoors with landscapes or activities on the beach, in the park, or tie it back to home with a home tour, backyard fun, or things to do in your neighborhood.
Stop hatin’ start participatin’
Lip sync this sound and motivate someone to start participating in the market, or neighborhood. Use text to give context into what you’re trying to get them to participate in.
Idea: When someone says it’s too expensive to own a home.
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If yes, tell us how it’s going, if no, tell us why not:
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🎤 Original Audio:
In your own words… answer the question:
What’s one mistake you see buyers making & how can they avoid it?
We’re you’re biggest fans! When you create something, don’t forget to Tag Windermere in the post to make sure we see it, so we can engage with it!
Follow Us on Instagram | Follow Us on TikTok
🏡 From the Windermere Blog:
Gardner Reports are slowly rolling out
Monday with Matthew: Mortgage Rate Predictions & Misconceptions
Windermere Foundation Continues Tradition of Supporting Local Schools & Children
How to Improve Your Curb Appeal
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🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
May holiday graphics are available. Click here to see the month’s content and suggestions.
Today is May Day
Today is the start of Asian Pacific American Heritage Month
Tuesday 5/2 is National Teacher Appreciation
Wednesday 5/3 is National Montana Day
Thursday 5/4 is Star Wars Day
Friday 5/5 is Cinco de Mayo
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
Are you new here?
🎓Upcoming Trainings:
Thursday 5/11 Register Here
Learn simple design best practices to take your graphic design skills to the next level from me & Brett Hallonquist, Creative Director/Senior Designer at Windermere.
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✍ Write This Down:
How does the TikTok algorithm work? Watch Here
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📰 Some Relevant News:
Meta is working on a Twitter alternative. Read more here
LinkedIn adds a custom button option for Premium Business users. Read more here
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