you got me there..
Weekly Content Inspo for 2/27/2023
Happy Monday, Creators!
This newsletter is a resource to Windermere Real Estate Agents looking to improve their content skills and find inspiration for their social media marketing. I’m Meaghan McGlynn, the Director of Content and Social at Windermere Services, and I curate these ideas weekly from across the internet and the Windermere content library.
—
Below are some opportunities to tap into trending sounds and other content on your channels. Remember, these ideas are just to help kick start you into something that works for your niche so it lands with your audience!
—
NEW SEGMENT
▶️ Just Posted:
Monday with Matthew on Reels & TikTok
The latest from Matthew Gardner is available on Windermere’s channels, and the short-form versions are perfect for you to use our branded content to your advantage!
Idea: Remix on Reels, or Stitch/Duet on TikTok with your opinion about this month’s topic, renting vs. buying.
—
🚀 Trending:
TikTok:
This trend is all about talking to yourself, as if past you and current you could chat. What’s something 2020 you believed that’s no longer the case for you? Perfect for sharing your glow up, or how things have changed in your market.
Idea: 2023 me celebrating another sale, 2020 me proud that we’re still in Real Estate.
Share something you do or love, that someone might call you out on but it’s not a crime! Likely better to keep this personal in case a joke lands poorly.
Idea: I use my phone’s contacts as my CRM.
Have you tried this one yet? If not, now is your chance! What about your life would send your ancestors into a coma it’s so shocking?
Reels:
Ladies and gentlemen, the weekend
And the crowd goes wild! What is something you introduce to your clients that they just love. Maybe it’s your yearly calendar, or monthly maintenance tips, or maybe part of working with you they get a cool new keychain.
Create a post about the thing that sets you apart that drives your clients into a standing ovation.
Look around you, what’s something that you love that you want to share with someone?
Idea: Lean professional with some office tool, or a photo of your recent clients in front of their new home. Lean personal by sharing something in your home that you can’t live without, or a hobby you love to do.
This sound implies there’s something you can’t stop thinking about, using text for context, share a piece of advice you just can’t get out of your head.
Idea: Something my mentor said to me that I can’t stop thinking about.
The sound we all know from sitcoms, this is your very own imagination montage. What’s something you day dream about?
Idea: That moment when someone reaches out because their friend told them about you - oh wait that did happen!
—
🎤 Original Audio:
In your own words… explain:
If you want to buy a home this year, you should have this much saved up. Plus, tips on how to save more money every month.
—
—
🏡 From the Windermere Blog:
7 Cleaning Tips for your Appliances
How to Search for a Home: Buying Guide
Simple Tips to Make Your Move Easier
What’s a Home Warranty and Why Do You Need One?
—
🗓 On The Calendar This Week:
Remember, only share about holidays that you personally celebrate, or are celebrated by your audience. Before you post about a holiday, be sure to look it up so that you’re fully informed about it.
March branded graphics and hashtag holiday ideas are now available, find them all on the HUB.
Starting Wednesday March 1:
Developmental Disabilities Awareness Month
Women’s History Month
Cerebral Palsy Awareness Month
Irish-American Heritage Month
Prepare for holidays ahead of time with our calendar document on the WORC, or add it to your Google Calendar.
—
Are you new here?
—
🎓Upcoming Trainings:
Monday 3/20 Register Here
Join me & Todd Steinberg for our Office Hours Q&A Session. This is a one-hour long discussion style zoom meeting where we answer your social media questions!
—
✍ Write This Down:
How to download your TikTok video without a watermark Watch Here
Improve your vlog with this rule Watch on TikTok
—
📰 Some Relevant News:
Meta (Facebook & Instagram) introduced paid verification read more on Vox
LinkedIn has some new content tools including how to improve your feed and newsletter tools read more on LinkedIn
Twitter is updating their security and 2-Factor Authentication is ending March 20, learn more on Slate
—
Follow Windermere on TikTok & Instagram & don’t forget to tag us in your posts!
Did you find this useful? Share with your colleagues: